Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

November 1, 2007

Issue 28. Q4 2007

Striking it rich: Spanish language sites deploy interactive features. Full House: Hispanic Real Estate Classifieds Span Print and Online. Print Advertising Recovers in H2. Mobile

New Web Launches: Language Management Industry Flourishes [2-A]

The surge continues—in website language adaptation. According to Will Fleming of MotionPoint, an increasing amount of high profile Fortune 500 companies are launching Spanish-language sites, noting that his company has signed deals with two Fortune 500’s in the past week.

Say it Ain’t So: Is the Boom of Spanish-language Dailies Over?

In 2003 and 2004, an unprecedented amount of Spanish-language daily newspapers were launched in the U.S. Large newspaper chains Belo, Ferre Rangel, and foreign media groups like Recoletos with Rumbo, thought that Hispanic readers were vastly underserved and launched Spanish-language dailies.

All for fun: Media to relax to

While many Hispanic consumers buy magazines and visit websites to become informed and to catch up on current events, many are simply looking for entertainment; and a growing number of properties are sprouting up to meet their needs.

Perfect Pitch: Mobile Marketing to Latinos

A recent study showed that 63% of Latinos own a media-capable cell phone compared to 46% of non-Latinos and are 23% more likely to use their cell phones to watch video content according to MTV Networks’ Slivered Screen research.

Impresiones Aereas Brings Veteran Industry-Professional Aboard

Mexico City-based Impresiones Aereas, publisher of multiple titles including Alto Nivel, Platino, Altura and Mexico Desconocido is opening up a Miami office to help bridge the gap between U.S. advertisers and the consumers south of the border who they wish to reach.

Advertising Campaigns: Air France, Americatel…

Go to the website of Spanish newspaper El Pais ( from a Canadian IP address and you will see Air France advertising its Toronto-Paris-Madrid flight to Canadian residents, most of them Spanish visiting their home country newspapers.