Issue 28. Q4 2007
Striking it rich: Spanish language sites deploy interactive features. Full House: Hispanic Real Estate Classifieds Span Print and Online. Print Advertising Recovers in H2. Mobile
Striking it rich: Spanish language sites deploy interactive features. Full House: Hispanic Real Estate Classifieds Span Print and Online. Print Advertising Recovers in H2. Mobile
Univision.com is striving to offer one-stop shopping for Hispanics interested in learning more about the Democratic and Republican candidates for the 2008 Presidential Election.
Reuters Americas, the branch of the newswire that generates content for and about Latin America and the U.S. Hispanic markets, employs a very sophisticated tagging and segmentation system for channeling news to the appropriate markets.
The surge continues—in website language adaptation. According to Will Fleming of MotionPoint, an increasing amount of high profile Fortune 500 companies are launching Spanish-language sites, noting that his company has signed deals with two Fortune 500’s in the past week.
New Account Wins: Targeting Hispanics via Print and Digital Media
National Advertisers spent more than $30 million in Florida Hispanic newspapers last year.
A Q&A with Mike Cano, Marketing Director of Impremedia. Cano has launched dailies (Al Dia – Dallas) and led many weeklies (Impacto USA, Excelsior etc…) during his career
How is 2008 Advertising Growth Shaping Up?
In 2003 and 2004, an unprecedented amount of Spanish-language daily newspapers were launched in the U.S. Large newspaper chains Belo, Ferre Rangel, and foreign media groups like Recoletos with Rumbo, thought that Hispanic readers were vastly underserved and launched Spanish-language dailies.
While many Hispanic consumers buy magazines and visit websites to become informed and to catch up on current events, many are simply looking for entertainment; and a growing number of properties are sprouting up to meet their needs.
Univision.com is striving to offer one-stop shopping for Hispanics interested in learning more about the Democratic and Republican candidates for the 2008 Presidential Election.
Reuters Americas, the branch of the newswire that generates content for and about Latin America and the U.S. Hispanic markets, employs a very sophisticated tagging and segmentation system for channeling news to the appropriate markets.
A recent study showed that 63% of Latinos own a media-capable cell phone compared to 46% of non-Latinos and are 23% more likely to use their cell phones to watch video content according to MTV Networks’ Slivered Screen research.
Grupo Televisa acquired 99.9% of Editorial Atlantida, one of the leading magazine publishers in Argentina.
Mexico City-based Impresiones Aereas, publisher of multiple titles including Alto Nivel, Platino, Altura and Mexico Desconocido is opening up a Miami office to help bridge the gap between U.S. advertisers and the consumers south of the border who they wish to reach.
Go to the website of Spanish newspaper El Pais (www.elpais.com) from a Canadian IP address and you will see Air France advertising its Toronto-Paris-Madrid flight to Canadian residents, most of them Spanish visiting their home country newspapers.
TODO Texas, a Spanish-language lifestyle and destination magazine for Mexican nationals, announced that it has a new distribution and promotional partnership with Banamex, a major Mexican financial institution
According to research conducted by the Colombian newspaper El Tiempo, a great number of Latin America’s online news sites recognize the importance of reader participation and reader interaction, but they still have doubts surrounding the potential benefits and risks of these Web 2.0 features.
Advertising in Latin American media that originates outside of Latin American is a $200 million niche business.
A Q&A with Alicia Morga, CEO of Consorte Media and Jeff Weness, Director of Hispanic Initiatives at Best Buy, an advertiser in the new network.