Ad-Categories: Beer Brands Lead the Pack over Wine & Spirits in Spending

Beer Brands spent almost twice as much as Liquor, Wines and Spirits in National ROP in Hispanic newspapers during 2006. Liquor, Wines & Spirits tend to be more oriented towards magazine advertising. Within the Liquor, Wines & Spirits category, Johnnie Walker leads, followed by Bacardi, Crown Royal, Chivas Regal, Tequila Jose Cuervo and Dewar’s.


Top 10 Liquor, Wines & Spirits Advertisers

JOHNNIE WALKER

LOUIS XIII

COINTREAU

BACARDI

RON DON Q

TEQUILA ANTIGUA CRUZ

CROWN ROYAL

TEQUILA DON JULIO

TORRES

CHIVAS REGAL

10 CANE RUM

GREY GOOSE

TEQUILA JOSE CUERVO TRADICIONAL

JACK DANIEL`S

CAMPO VIEJO

DEWAR`S

GRAN DUQUE DE ALBA

ROBERTO CAVALLI

TEQUILA SAUZA HORNITOS

TEQUILA JOSE CUERVO

VEUVE CLICQUOT PONSARDIN

TEQUILA EL DIAMANTE DEL CIELO

BUCHANAN`S

BOMBAY SAPPHIRE MARTINI

ABSOLUT

HENNESSY

COINTREAU POLITAN

CARDENAL MENDOZA

JEREZ FELIPE SEGUNDO

SHAFER


…and Budweiser Brands Lead the Beer Category

Anheuser Busch brands – Budweiser and Bud Light – led advertising in Hispanic newspapers during 2006 among beer brands (see box below). Interestingly, Latin American brewers like Grupo Modelo (Corona and Negra Modelo brands) Femsa (Tecate), Brahma and Quilmes were at the end the of the table.


Top 13 National Beer Advertisers

1. Budweiser

8. Tecate

2. Bud Light

9. Michelob

3. Heineken

10. Pilsener

4. Miller

11. Brahma

5. Medalla

12. Quilmes

6. Corona

13. Modelo

7. Coors

 

Source: Portada Ad-Tracking

El Nuevo Herald (Miami), La Opinion (Los Angeles), La Raza (Chicago) and Rumbo (Texas) were among the newspapers most used to by beer brands to target Hispanics.


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