Issue 27. Q3 2007
On the money: Hispanic business content picks up. U.S. Based Advertisers Buy Into Latin American Media. Who will win the 2010 Census Account? The Business
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On the money: Hispanic business content picks up. U.S. Based Advertisers Buy Into Latin American Media. Who will win the 2010 Census Account? The Business
Citing widespread demand for Hispanic call-center support, Etech global business process outsourcer has just opened a new location, based in Pasadena TX.
The concern over the impending death of print newspapers is so often cited it has become cliché. It seems old-school newspaper execs everywhere are tearing out what’s left of their hair worrying about the problem.
With the 2008 Presidential campaigning in full swing and record amounts of money being raised and spent to get the word out, Portada takes a look at the frontrunners’ overtures to the nation’s Latinos.
Hispanics are even less-targeted via email than direct mail, for which they over-index in response rates. Could this be the next big thing?
Portada: What is at the heart of this Latin Force/Geoscape merger?
Citing widespread demand for Hispanic call-center support, Etech global business process outsourcer has just opened a new location, based in Pasadena TX.
The economic might of the religious community was most recently demonstrated with the incredible success of Mel Gibson’s Passion of the Christ
In its direct mail offer sent out in early April of this year, Gevalia Kaffe ran a promotion offering a free Gevalia coffeemaker to customers placing a single order of four ½ lb. packages of coffee @ $5.55-$7.45 each. The order is set to renew automatically every 6 weeks.
Candor is a rare thing these days, particularly within mainstream media such as network news and other outlets with overarching commercial affiliations.
The concern over the impending death of print newspapers is so often cited it has become cliché. It seems old-school newspaper execs everywhere are tearing out what’s left of their hair worrying about the problem.
L.A.-based Eastern Group Publications (EGP) publishes 10 zoned papers with a weekly circulation of just over 100,000 and a combined reach of 500,000.
The Columbus Post Dispatch (circulation 352,000) is the main newspaper in Columbus, Ohio (population 730,000) and during the last years has tried to reach the state’s Hispanic community in various ways.
While the Northeast is not as well known for its Hispanic population as the Southeast or Southwest, it has a robust Latino marketplace nonetheless.
With the 2008 Presidential campaigning in full swing and record amounts of money being raised and spent to get the word out, Portada takes a look at the frontrunners’ overtures to the nation’s Latinos.
Retailers invested heavily in Arizona Hispanic newspapers (including La Voz de Phoenix, Bajo el Sol, Prensa Hispana and La Estrella de Tucson) and led the ranking of National Advertisers during 2006, according to Portada Ad-Tracking.
Beer Brands spent almost twice as much as Liquor, Wines and Spirits in National ROP in Hispanic newspapers during 2006. Liquor, Wines & Spirits tend to be more oriented towards magazine advertising. Within the Liquor, Wines & Spirits category, Johnnie Walker leads, followed by Bacardi, Crown Royal, Chivas Regal, Tequila Jose Cuervo and Dewar’s.
National ROP advertising in Hispanic publications was worth over twelve million dollars in 2006. The companies that advertised the most were Macy’s, Dillard’s and JC Penney.
A number of papers have commented on the decline in ROP advertising that they have been getting in the past year.
Recently Launched Spanish Language Websites