Issue 27. Q3 2007
09/01/2007
On the money: Hispanic business content picks up. U.S. Based Advertisers Buy Into Latin American Media. Who will win the 2010 Census Account? The Business
September 1, 2007
Fortune 100 Companies Look to Expand Hispanic Client Base [2-A]
09/01/2007
Citing widespread demand for Hispanic call-center support, Etech global business process outsourcer has just opened a new location, based in Pasadena TX.
Attention Print Media: Don’t Sweat the Small Stuff! [2-A]
09/01/2007
The concern over the impending death of print newspapers is so often cited it has become cliché. It seems old-school newspaper execs everywhere are tearing out what’s left of their hair worrying about the problem.
Tu Voto Tiene Swing [2-A]
09/01/2007
With the 2008 Presidential campaigning in full swing and record amounts of money being raised and spent to get the word out, Portada takes a look at the frontrunners’ overtures to the nation’s Latinos.
Hispanic Email Marketing: Potential Boom or Flat-out Bust? [2-A]
09/01/2007
Hispanics are even less-targeted via email than direct mail, for which they over-index in response rates. Could this be the next big thing?
¿Qué contenidos demandan los hispanos? Apuntando a la comunidad hispana en Columbus, Ohio…
09/01/2007
The Columbus Post Dispatch (circulación 352.000 ejemplares) es el mayor diario en Columbus, Ohio (Población: 730.000 habitantes) y durante este último año ha tratado de alcanzar a la comunidad hispana de varias maneras.
La demanda de contenido de una cadena de periódicos…
09/01/2007
La compañía Eastern Group Publications (EGP), de la ciudad de Los Ángeles, publica 10 periódicos zonales con una circulación semanal por encima de los 100.000 ejemplares, que combinados alcanzan los 500.000
Hewlett Packard realiza sus compras de medios para América Latina fuera de los EEUU
09/01/2007
La publicidad en línea que Hewlett Packard está realizando para América Latina es muy diferente a las campañas en los medios de comunicación impresos, online y de cable que han hecho en el pasado.
Focus On: The Latin Force/Geoscape Merger
09/01/2007
Portada: What is at the heart of this Latin Force/Geoscape merger?
Fortune 100 Companies Look to Expand Hispanic Client Base
09/01/2007
Citing widespread demand for Hispanic call-center support, Etech global business process outsourcer has just opened a new location, based in Pasadena TX.
Come All Ye Faithful: Religious List Market
09/01/2007
The economic might of the religious community was most recently demonstrated with the incredible success of Mel Gibson’s Passion of the Christ
The Offer
09/01/2007
In its direct mail offer sent out in early April of this year, Gevalia Kaffe ran a promotion offering a free Gevalia coffeemaker to customers placing a single order of four ½ lb. packages of coffee @ $5.55-$7.45 each. The order is set to renew automatically every 6 weeks.
Asi Como Es: New blog-site Guanabee Tells it like it is.
09/01/2007
Candor is a rare thing these days, particularly within mainstream media such as network news and other outlets with overarching commercial affiliations.
Attention Print Media: Don’t Sweat the Small Stuff!
09/01/2007
The concern over the impending death of print newspapers is so often cited it has become cliché. It seems old-school newspaper execs everywhere are tearing out what’s left of their hair worrying about the problem.
Content Demand of a Community Newspaper Chain…
09/01/2007
L.A.-based Eastern Group Publications (EGP) publishes 10 zoned papers with a weekly circulation of just over 100,000 and a combined reach of 500,000.
What Content do Hispanics Demand? Targeting the Hispanic Community in Columbus, Ohio…
09/01/2007
The Columbus Post Dispatch (circulation 352,000) is the main newspaper in Columbus, Ohio (population 730,000) and during the last years has tried to reach the state’s Hispanic community in various ways.
North East Market Profile
09/01/2007
While the Northeast is not as well known for its Hispanic population as the Southeast or Southwest, it has a robust Latino marketplace nonetheless.
Tu Voto Tiene Swing
09/01/2007
With the 2008 Presidential campaigning in full swing and record amounts of money being raised and spent to get the word out, Portada takes a look at the frontrunners’ overtures to the nation’s Latinos.
Arizona: Food City and Fry’s Lead the Pack
09/01/2007
Retailers invested heavily in Arizona Hispanic newspapers (including La Voz de Phoenix, Bajo el Sol, Prensa Hispana and La Estrella de Tucson) and led the ranking of National Advertisers during 2006, according to Portada Ad-Tracking.
Ad-Categories: Beer Brands Lead the Pack over Wine & Spirits in Spending
09/01/2007
Beer Brands spent almost twice as much as Liquor, Wines and Spirits in National ROP in Hispanic newspapers during 2006. Liquor, Wines & Spirits tend to be more oriented towards magazine advertising. Within the Liquor, Wines & Spirits category, Johnnie Walker leads, followed by Bacardi, Crown Royal, Chivas Regal, Tequila Jose Cuervo and Dewar’s.