A Review of U.S. based Media Buys in Latin America

Media buying by U.S. and Europe-based advertisers in Latin American media properties has increased notably in the first part of 2007. While 2006 was a relatively good year, in 2007 advertisers are investing in the region because of the continued economic growth and the increased political certainty after election year 2006. The box below shows brands active in current campaigns:

U.S based Media Buys in Latin America

Sector

Company/Brand

Tourism

Hertz, Continental Airlines, Sheraton

Automotive

BMW, Mercedes Benz, Porsche

Finance

Scotiabank, Citibank

Education

College, Kaplan University, University of New South Wales

Consumer Goods

Tetra Pak, Nestle

Source: US Media Consulting and Portada


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