August 14, 2007

Todobebe, a media company dedicated to pregnancy and parenting, announced its expansion into Spain, Colombia, Mexico and Guatemala.

Synovate released data from its PAX Latin America survey, which tracks media consumption and purchasing patterns of upscale consumers.

Zanox, the performance-based online marketing firm owned by PubliGroupe and Axel Springer recently expanded its team to target the Latin American and U.S. Hispanic markets. Its clients include NH Hoteles, Despegar, DadaMobile and, LAN Airline.

Media buying by U.S. and Europe-based advertisers in Latin American media properties has increased notably during  the first part of 2007. A look at current campaigns including Hertz, BMW and Citibank.

Latin American print and digital media properties are increasingly opening ad sales offices in Miami to sell to sell Latin America media to U.S. based advertisers.  Read who is doing what…