Beer Brands spent almost twice as much as Liquor, Wines and Spirits in National ROP in Hispanic newspapers during 2006. Liquor, Wines & Spirits tend to be more oriented towards magazine advertising. Within the Liquor, Wines & Spirits category, Johnnie Walker leads, followed by Baccardi, Crown Royal, Chivas Regal, Tequila Jose Cuerpo and Dewar’s.
Top 10 Liquor, Wines & Spirits Advertisers
JOHNNIE WALKER |
LOUIS XIII |
COINTREAU |
BACARDI |
RON DON Q |
TEQUILA ANTIGUA CRUZ |
CROWN ROYAL |
TEQUILA DON JULIO |
TORRES |
CHIVAS REGAL |
10 CANE RUM |
GREY GOOSE |
TEQUILA JOSE CUERVO TRADICIONAL |
JACK DANIEL`S |
CAMPO VIEJO |
DEWAR`S |
GRAN DUQUE DE ALBA |
ROBERTO CAVALLI |
TEQUILA SAUZA HORNITOS |
TEQUILA JOSE CUERVO |
VEUVE CLICQUOT PONSARDIN |
TEQUILA EL DIAMANTE DEL CIELO |
BUCHANAN`S |
BOMBAY SAPPHIRE MARTINI |
ABSOLUT |
HENNESSY |
COINTREAU POLITAN |
CARDENAL MENDOZA |
JEREZ FELIPE SEGUNDO |
SHAFER |
Source: Portada Ad-Tracking
For absolute dollar levels as well as 2006 FSI activity of Liquor, Wines & Spirits Advertisers, year-over-year growth comparisons and Q1 and Q2 2007 data, call Annette Fielman at (516) 396-0179 or e-mail [email protected].
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