Nissan Plans Panregional Multi-platform Hispanic Campaign

In a move that takes the concept of integrated marketing to the next level, Nissan has signed a deal with Pan American Fox Sports that will involve not just a variety of mediums, but also a number of different markets, in a three-year deal that covers 25 countries and .

Under the agreement, which was coordinated by Nissan’s agencies The Vidal Partnership and OMD, the automaker would get exclusive title sponsorship rights to the much anticipated Copa Sudamericana on Fox Sports en Espanol here in the U.S. and on Fox Sports Latin America in Latin American and the Caribbean. 

Online, Nissan will host a micro-site devoted to the five-month tournament on www.foxsportsla.com. The site will feature customized content, a fantasy league, stats and highlights.

The company will run a series of print ads in Fox Sports en Espanol magazine and will also run a tear-out game card that fans can use throughout the five-month tournament.

Nissan, Fox and its agencies are all heralding the agreement as a ground-breaking paradigm-shift in Hispanic marketing capabilities.

Related Article: Fox Sports en Español Hits the Dominican Republic and Puerto Rico


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.