May 21, 2007
Nissan planea una campaña hispana panregiornal a través multiples plataformas
En un movimiento que lleva el concepto de marketing integrado al próximo nivel, Nissan ha firmado un acuerdo con Pan Americana de Fox Sports que implicará no sólo una variedad de medios, sino también una serie de mercados diferentes, en un período de tres años y abarcará 25 países.
Merck/Schering-Plough Goes For Hispanics’ Hearts
Launches inititiative to promote Vitorin anti-cholesterol medication.
Charlando con Los Cubs
Chicago Cubs, Hoy and Telemundo partner for player interviews en español.
AD-TRACKING GEORGIA: Cingular leads in National ROP Advertising
Strong showing of Telecommunications, Media and Retail brands in the states’ Hispanic newspapers.
Nissan Plans Panregional Multi-platform Hispanic Campaign
Signs deal with Fox Pan American Sports that includes print, online, TV and event sponsorship.
Latin American Online Media: Then and Now
Fernando Madeira, CEO of Terra Networks, talks to Portada about the changes
Hispanic Internet TV to Grow Substantially in ‘07
Driven by technological advancements and video ad revenue, the medium is coming of age on Hispanic Internet sites.