Internet TV is proving to be an important revenue driver for large Hispanic and Latin American portals. For Terra, Internet TV was responsible for 17% of total online advertising revenues in 2006 and has more than $8 million unique/visitors/monthly.
“Our forecast for the end of 2007 is to achieve 25% and 15 million, respectively,” says Fernando Madeira, CEO Terra Networks.
Online video advertising is also growing fast. “The audience too and the advertisers will follow this trend. The response to online video campaigns is amazing and the brand awareness achieved pushes the advertisers to invest heavily in this format.”