Media Buyer/Planner Directory

 

Company

Brand

Agency

Period

Vehicle

Comment

Coors

Coors Light

Bromley

Q4

Print

Bilingual

Scholastic

Disney Bilingual Books

Scholastic

Q4

Direct/Shared

5 separate mailings

U.S. Army

U.S. Army

McCann Worldgroup

November

Mobile, Web, TV

New Page on goarmy.com

Chrysler

Nitro

GlobalHue

Q4

TV, Print, Online

Targets Men

Macy's

Macy's West

Tapestry

December

Print, Radio, TV

Holiday blitz

Taco Bell

Taco Bell

Dieste, Harmel + Partners

December

Print, Radio TV

Reaction to E. Coli Outbreak

Ikea

Ikea

Anita Santiago

Dec-2006-2007

Direct Mail

Catalogs: Chicago, Dallas, L.A.

Todofut.com

Todofut.com

Media Consulting Group

Ongoing

Online

Placing in newspaper websites

Porsche

Porsche

Grupo Uno

Ongoing

N/A

Promoting its Porsche Club in LatAm

Mission Food's

Tortillas Guerrero

Camelot Communications

Jan. '07 Onward

Online

Developing New website

Vermont Teddy Bear

Vermont Teddy Bear

N/A

Jan. '07 Onward

Online

Developing Spanish-language website

Target

Target

Haworth

TBD

Direct Mail

Looking at Spanish-language piece


Aviso: Media Buyer/Planner Directory

      Ø      Do you want to contact a media planner behind a particular account?

Ø      Want to get in touch with Hispanic Media Buyers when visiting a particular city?

Ø      Do it with Portada’s Media Buyer/Planner Directory!

Call Annette Fielman at (516) 396-0179


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