Issue 24. Q1 2007
Spanish-language websites explode! Boxed Out: Retailers Under-Invest in Hispanic Media. Latest National Advertising Campaigns Targeting Hispanics. Hispanic Yellow Page Publishers Build National Franchises in a
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Spanish-language websites explode! Boxed Out: Retailers Under-Invest in Hispanic Media. Latest National Advertising Campaigns Targeting Hispanics. Hispanic Yellow Page Publishers Build National Franchises in a
Movida, the pay-as-you-go wireless company that specifically targets Latinos, is adding to its library of ringtones, wallpapers, and other options, as it approaches the 500,000 subscriber mark.
Mochila – the online content marketplace – has just announced some new partnerships with major Hispanic content providers that will serve to significantly increase its Spanish-language offerings.
“Es política de Time Inc. negociar los acuerdos de licencia con los editores extranjeros”, dijo Jennifer Savage, Jefe Concesiones de licencias para América Latina, África y el Oriente Medio de Time Inc. “Esto realmente reduce al riesgo de cada opción, y hemos decidido que el modelo de licencia es el que funciona mejor para nosotros.”
Direct To, which publishes medical counseling guides, recently signed a deal with Elsevier Publishing Co. to begin selling a polybag product to the pharmaceutical industry, which is then sent to Elsevier subscribers, predominantly doctors and healthcare
It's no secret that paid circulation publications have been weathering some tough times recently, stemming from falling circulation rates and decreasing advertiser investment. In the general market, paid circulation for dailies contracted 2.8%. in 2005. E
¡HOLA! Launches Mexican Edition, is a U.S. Hispanic Edition in the Offing?
Spanish-language Websites Explode!
A number of companies, including Delta, American Airlines, and JumpTV are interested in tapping the Dominican market. Although the main Dominican newspaper, El Listin Diario, does have a website, it does not have the geo-targeting capabilities advertisers
The number of Spanish-dominant Hispanics accessing the Internet is increasing fast. In fact, it is where most of the growth in Hispanic Internet users is coming from. However, content and online advertising inventory is still relatively scarce. In fact, m
Hispanic Yellow Pages: Big Investors Bet on a Still-fragmented Sector
Retailers Dabble in Hispanic Print
Retail is the bread and butter for the print and digital media industries and Hispanic media executives are increasingly aware of the important role they can play in connecting retailers with Hispanics, the fastest growing demographic in the U.S.
Any marketer seriously attempting to reach Hispanic audiences nationwide knows that an importantpart of his target market resides in the Southwestern USA, particularly in the states of Texas, Arizona and New Mexico. John Paton, CEO of industry consolidator Impremedia, who does not ownany properties in the Southwest, recently told Portada that he is interested in acquiring publications in this area. In fact, in many parts of Texas, Arizona and New Mexico, Hispanics constitute the vast majority of the population. Texas, Arizona and New Mexico make up for approximately a third of the $4 billion Hispanic advertising market. Portada calculates the size of these three states’ print and digital media markets at $300 million with national advertising accounting for 25% of it.
Media Buyer/Planner Directory
Offer Analysis: Children’s Books
New Lists: MacroMark Lists
New Lists: Su Casa Subscriber List
New Lists: Capital Spanish-speaking Households
New Lists Castalian Music Spanish Speaking Product Buyers