Issue 24. Q1 2007
02/01/2007
Spanish-language websites explode! Boxed Out: Retailers Under-Invest in Hispanic Media. Latest National Advertising Campaigns Targeting Hispanics. Hispanic Yellow Page Publishers Build National Franchises in a
February 1, 2007
Movida Wireless adds Content and Features [2-A]
02/01/2007
Movida, the pay-as-you-go wireless company that specifically targets Latinos, is adding to its library of ringtones, wallpapers, and other options, as it approaches the 500,000 subscriber mark.
Mochila Expands Hispanic Content [2-A]
02/01/2007
Mochila – the online content marketplace – has just announced some new partnerships with major Hispanic content providers that will serve to significantly increase its Spanish-language offerings.
Licencia para prosperar: La estrategia de expansión panregional de Time Inc.
02/01/2007
“Es política de Time Inc. negociar los acuerdos de licencia con los editores extranjeros”, dijo Jennifer Savage, Jefe Concesiones de licencias para América Latina, África y el Oriente Medio de Time Inc. “Esto realmente reduce al riesgo de cada opción, y hemos decidido que el modelo de licencia es el que funciona mejor para nosotros.”
Dirígete al Sur, joven: Anunciantes van hacia el mercado de Republica Dominicana
02/01/2007
Algunas empresas, incluyendo a Delta, American Airlines y JumpTV se están interesando en aprovechar el mercado dominicano
Direct-To-Gives-PhRMA-Advertisers-a-Venue
02/01/2007
Direct To, which publishes medical counseling guides, recently signed a deal with Elsevier Publishing Co. to begin selling a polybag product to the pharmaceutical industry, which is then sent to Elsevier subscribers, predominantly doctors and healthcare
Anti-gravity Trick: Fighting Falling Circulation
02/01/2007
It's no secret that paid circulation publications have been weathering some tough times recently, stemming from falling circulation rates and decreasing advertiser investment. In the general market, paid circulation for dailies contracted 2.8%. in 2005. E
¡HOLA! Launches Mexican Edition, is a U.S. Hispanic Edition in the Offing? [2-B]
02/01/2007
¡HOLA! Launches Mexican Edition, is a U.S. Hispanic Edition in the Offing?
Go South, Young Man: Advertisers Go after the Dominican Market [2-B]
02/01/2007
A number of companies, including Delta, American Airlines, and JumpTV are interested in tapping the Dominican market. Although the main Dominican newspaper, El Listin Diario, does have a website, it does not have the geo-targeting capabilities advertisers
Analysis: As Spanish-dominant Hispanics Move Online, Spanish-language Publications Follow
02/01/2007
The number of Spanish-dominant Hispanics accessing the Internet is increasing fast. In fact, it is where most of the growth in Hispanic Internet users is coming from. However, content and online advertising inventory is still relatively scarce. In fact, m
Hispanic Yellow Pages: Big Investors Bet on a Still-fragmented Sector
02/01/2007
Hispanic Yellow Pages: Big Investors Bet on a Still-fragmented Sector
Big-Box Retailers Still Lag in Retail Advertising Investments
02/01/2007
Retail is the bread and butter for the print and digital media industries and Hispanic media executives are increasingly aware of the important role they can play in connecting retailers with Hispanics, the fastest growing demographic in the U.S.
Publishers and Advertisers Fight for the Lone Star State
02/01/2007
Any marketer seriously attempting to reach Hispanic audiences nationwide knows that an importantpart of his target market resides in the Southwestern USA, particularly in the states of Texas, Arizona and New Mexico. John Paton, CEO of industry consolidator Impremedia, who does not ownany properties in the Southwest, recently told Portada that he is interested in acquiring publications in this area. In fact, in many parts of Texas, Arizona and New Mexico, Hispanics constitute the vast majority of the population. Texas, Arizona and New Mexico make up for approximately a third of the $4 billion Hispanic advertising market. Portada calculates the size of these three states’ print and digital media markets at $300 million with national advertising accounting for 25% of it.
New Lists: Capital Spanish-speaking Households
02/01/2007
New Lists: Capital Spanish-speaking Households