Kena Parties in NYC


November 20, 2006
Kena Parties in NYC

On Wednesday, November 15, Kena magazine launched with a celebratory fiesta at Cielo Club, in Manhattan's fashionable meatpacking district.


The magazine, whose tagline is “El arte de ser mujer Latina,” launches with a rate base of 600,000 copies, and is published by Megazines Group, which also publishes Sobre Ruedas, the automotive magazine (1000,000, Spanish, Monthly). Sobre Ruedas Editor Jaime Flores was present at the event, showing solidarity with the newly launched Kena.

Several media buyers/planners from large New York based advertising agencies, including Wing Latino and Vidal Partnership, were also present at the event.

Kena
has been present in Latin America for over 30 years, and is an established title. However, the U.S. edition of Kena will feature distinct editorial and advertising.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.