Reader’s Digest Purchased for $2.4 Billion
11/20/2006
Impact on Spanish-language editions not yet certain.
November 20, 2006
Changing Places
11/20/2006
Miguel Cerda{Press-Enterprise Company}, Carlos Fuentes{Uno}, Jim Munson {Impacto US}, Jorge Plasencia {Republica}, Rodrigo Vallejo {Camelot Communications}, Alonso Ancira {Que Pasa Corp}.
Interactive Music Distribution Heats Up
11/20/2006
elHood, Migente, Batanga, and QuePasa are all players in this game.
A Q&A with Juan Reffreger, CEO of Seccion Amarilla USA
11/20/2006
Talks about Seccion Amarilla’s expansion strategy in the wake of the acquisition of his company by Telmex.
Pharmaceutical Companies Broaden Marketing efforts
11/20/2006
Producers of Ortho Evra, Topamax and other drugs are stepping up their Hispanic marketing efforts.
Camelot Communications Expands its Hispanic Operations
11/20/2006
A Q&A with Jim Lucero, Managing Director and Head of Multicultural of the Dallas based independent Agency, on new hires and his Hispanic accounts.
Third FIPP Ibero-Latin-American Conference Held in Sao Paulo:Industry Leaders Confront Challenges Fa
11/20/2006
The Third FIPP Ibero-Latin-American Conference was held in Sao Paulo last week.. Publishing behemoths including Editorial Televisa, Abril, Time Inc discussed the challenges of cross border publishing. An exclusive Portada account.