Reader’s Digest Purchased for $2.4 Billion
Impact on Spanish-language editions not yet certain.
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Impact on Spanish-language editions not yet certain.
Miguel Cerda{Press-Enterprise Company}, Carlos Fuentes{Uno}, Jim Munson {Impacto US}, Jorge Plasencia {Republica}, Rodrigo Vallejo {Camelot Communications}, Alonso Ancira {Que Pasa Corp}.
elHood, Migente, Batanga, and QuePasa are all players in this game.
Established Mexican publication debuts in U.S.A with launch party.
Talks about Seccion Amarilla’s expansion strategy in the wake of the acquisition of his company by Telmex.
Producers of Ortho Evra, Topamax and other drugs are stepping up their Hispanic marketing efforts.
A Q&A with Jim Lucero, Managing Director and Head of Multicultural of the Dallas based independent Agency, on new hires and his Hispanic accounts.
The Third FIPP Ibero-Latin-American Conference was held in Sao Paulo last week.. Publishing behemoths including Editorial Televisa, Abril, Time Inc discussed the challenges of cross border publishing. An exclusive Portada account.