El Paso y Más Increases Frequency to Twice A Week.


November 13, 2006
El Paso y Más Increases Frequency to Twice A Week.


El Paso y Más, El Paso Times's Spanish-language publication increased its frequency to twice a week on Thursday October 20th. El Paso y Más (circ. 50,000, Spanish), is now published on Thursdays and Sundays.

Last year the El Paso Times (Media News Group, daily circ, 73,204) launched El Paso y Más together with two other weekly publications TV y Más (entertainment oriented, circ. 35,000) and Autos y Más (automotive, circ. 35,000).

El Paso y Más is trying to increase its exposure to national advertisers. Many Retailers including Home Depot and Dillards already advertise in its pages. The publication, now published twice a week, is free. Approximately 40,000 copies are home delivered and 10,000 are distributed in racks.


Competed Market

Competition in El Paso's Spanish language newspaper market has increased in recent years. On May 16, 2005, Editora Paso del Norte, Inc., launched El Diario de El Paso (circ. 24,000, price $0.25), El Paso's first daily Spanish-language newspaper. The newspaper launch was a brand extension from Editora Paso del Norte, Inc's Mexican newspaper, El Diario de Ciudad Juarez (circ. 70,000, daily). Editora Paso del Norte also publishes the weekly Looking at El Paso (free, English, circ. 25,000 of which 7,000 included in El Diario de El Paso.


74% of El Paso's population of 800,000 is Hispanic. Across the Rio Grande river, Ciudad Juarez has a population of 1.7 million.



Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.