Changing Places [5-A]
11/13/2006
Beth Press (Media Options Inc), Patricia Mondello (AARP Publications).
November 13, 2006
Editorial Televisa releases Readership Study
11/13/2006
Shows strong brand affinity, ad-response, among readers for magazines.
Puerto Ricans’ Have a Higher Direct Mail Response Rates, according to Study
11/13/2006
And over-index in online usage.
Significant Latin Participation at Ad:tech New York
11/13/2006
Several Hispanic and Latin American digital media properties were represented at last Weeks Ad:tech show in NYC.
El Paso y Más Increases Frequency to Twice A Week.
11/13/2006
Border zone Hispanic newspaper market livens up.
Advertising Campaigns: U.S. Army, Chrysler (Dodge Nitro), VOX (New Campaigns with strong Hispanic co
11/13/2006
Advertising Campaigns: U.S. Army, Chrysler (Dodge Nitro), VOX (New Campaigns with Hispanic component.
¡HOLA! Launches Mexican Edition, is a U.S. Hispanic Edition in the Offing?
11/13/2006
Madrid based publisher launches ¡HOLA! Mexico edition with a circulation of 495,000.