Changing Places [5-A]
Beth Press (Media Options Inc), Patricia Mondello (AARP Publications).
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Beth Press (Media Options Inc), Patricia Mondello (AARP Publications).
Shows strong brand affinity, ad-response, among readers for magazines.
Beth Press (Media Options Inc), Patricia Mondello (AARP Publications).
Signs with GDA, Excelsior, Rumbo and others.
And over-index in online usage.
Several Hispanic and Latin American digital media properties were represented at last Weeks Ad:tech show in NYC.
Border zone Hispanic newspaper market livens up.
Advertising Campaigns: U.S. Army, Chrysler (Dodge Nitro), VOX (New Campaigns with Hispanic component.
Madrid based publisher launches ¡HOLA! Mexico edition with a circulation of 495,000.