November 13, 2006
Significant Latin Participation at Ad:tech New York
Several companies focused on the Hispanic digital media marketspace were represented at last weeks New York City's Ad:tech show. The conference had more than 9,000 participants.
Social networking website Batanga and Latin American and U.S. Hispanic portal Starmedia had stands at one of the four conference exhibition rooms. So did Hispano Click, a company that specializes in online marketing solutions for advertisers targeting Spanish speakers in the US, Latin America and Spain.
I-Network an online ad sales representation company based in Colombia and the U.S. also had a stand, while Argentina based Direct Network was also present. Both I-Network and Directa sell advertising in U.S. Hispanic and Latin American websites to mostly U.S. based advertisers.
Another company very interested in reaching Hispanic publishers and media buyers, that was present at the show is Mochila, an online content marketplace.
Several participants also told Portada that they plan to launch Spanish-language websites. There was also a strong interest in the Hispanic market by cell phone content providers. Ad:tech plans a show in Miami at the end of June. The conferences content will have a strong emphasize on Latin American and U.S. Hispanic digital media.