Top 25 Hispanic Newspaper Advertising Revenues Grow by 2.3%

Advertising revenues of the top 25 Hispanic newspapers increased by 2.25% to $316.1 million during the 12 months period ending January 31, 2005 (see table below). Miami's El Nuevo Herald continues to be the ad-revenue leader among Hispanic newspapers with revenues, without applying rate card discounts of $72.236 million (+ 8.32% compared to the same period of 2005). La Raza (Chicago, + 16.22%), Al Dia (Dallas, + 33.63%), and Diario La Estrella (Dallas, + 17.94%) had substantial increases in advertising revenues.

Overall, Spanish-language media ad-revenues increased by 6.1% to $4.22 billion in 2005, according to the figures released by TNS Media Intelligence. The increase is twice as big as the increase for the overall U.S. advertising market. Total advertising expenditures in 2005 increased 3.0 percent to $143.3 billion compared to 2004.

Advertising Revenues of the Top 25 Hispanic Newspapers

Newspaper

FEB 2005 -JAN 2006 US $ (000)

FEB 2004 -JAN 2005 US$ (000)

Change Y/Y (in %)

EL NUEVO HERALD

$72.236.50

$66.687.80

8.32%

LOS ANGELES LA OPINION

$51.496.80

$49.598.80

3.83%

EL DIARIO (JUAREZ)

$30.682.70

$25.148.30

22.01%

EL DIARIO LA PRENSA

$24.142.60

$23.843.70

1.25%

CHICAGO HOY

$11.379.80

$20.588.10

-44.73%

NEW YORK HOY

$12.354.70

$19.300.90

-35.99%

CHICAGO LA RAZA

$11.954.50

$10.286.20

16.22%

LOS ANGELES HOY

$8.939.20

$8.868.90

0.79%

EL NORTE

$8.625.60

$7.986.80

8.00%

PHOENIX TV Y MAS

$6.809.20

$7.381.50

-7.75%

WASHINGTON HISPANIC

$8.646.90

$5.181.70

66.87%

EL SENTINEL

$6.277.70

$7.031.80

-10.72%

DALLAS AL DIA

$7.298.70

$5.461.80

33.63%

DIARIO LAS AMERICAS

$6.143.50

$6.131.40

0.20%

PHOENIX LA VOZ

$7.625.90

$4.437.70

71.84%

SAN JOSE NUEVO MUNDO

$4.524.90

$6.927.30

-34.68%

DALLAS DIARIO LA ESTRELLA

$6.105.20

$5.176.50

17.94%

LAWNDALE NEWS

$4.582.00

$5.273.70

-13.12%

PRENSA HISPANA PHNX

$4.801.60

$4.288.40

11.97%

EL LATINO SAN DIEGO

$4.642.50

$4.109.90

12.96%

PHILADELPHIA AL DIA

$4.270.90

$3.727.40

14.58%

EL ESPECIAL (NEW YORK)

$3.146.20

$3.281.80

-4.13%

MUNDO LA

$3.182.10

$3.025.60

5.17%

LA VOZ DE HOUSTON

$3.312.80

$2.724.70

21.58%

FRESNO VIDA EN EL VALLE

$2.952.30

$2.708.00

9.02%

GRAND TOTAL

$316.134.80

$309.178.70

2.25%

Source: TNS Media Intelligence


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