Changing Places [29-A]
Mary Zerafa, Scott Eymer.
Mary Zerafa, Scott Eymer.
Mary Zerafa, Scott Eymer.
Two Spanish brands enter the U.S. imported beer market.
A new suite of marketing tools to help retailers and marketers reach and establish relationships with Hispanic consumers.
The St. Paul, MN, based company publishes titles both in English and in Spanish.
Magazine Publishers of America decided to postpone a Hispanic Magazine Advertising ROI study it had been planning to conduct.
Advertising revenues of the top 25 Hispanic newspapers increased by 2.25% to $316.1 million during the 12 months period ending January 31, 2005.