America Economia Mixes Business with Pleasure

America Economia, a bi-weekly business magazine distributed throughout Latin America, and to a small number of readers in the United States, launched Luk magazine, a supplement which covers fashion, trends and travel. “We wanted to do something that was less focused on business, that spoke to other aspects of our readers' lives,” explained Veronica Lizama, Public Relations Director for America Economia.

The bilingual supplement (Spanish and Portuguese) targeting the ultra rich features translated content from The New York Times style section, as well as original content in both Portuguese and Spanish. Luk, a full-color glossy pub printed on thicker stock, is distributed as a piggy back to the existing publication. It is distributed to all of America Economia's just over 79,000 readers, most of whom are in Latin America. “About 1% of our readers live in the U.S.,” says Lizama. Luk was launched last November and will come out twice in 2006 in May and November. Advertisers in the premiere edition included Westin and Marriott Hotels, Hyundai, Hewlett Packard, and Piaget. Grupo Uno is America Economia's PR agency and is in charge of publicity for the new supplement, which may include a seminar on marketing to the ultra rich.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.


SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.


How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.