January 30, 2006
Bell South Launches Hispanic Ad Campaign
Bell South launched a campaign last week to increase their Hispanic customer base.
Fox Sports en Español to Launch in April
Fox Sports en Español is set to launch this April.
Hispanic Business Magazine Launches Digital Edition
Hispanic Business Inc. last week introduced a digital edition of its flagship publication, Hispanic Business magazine.
America Economia Mixes Business with Pleasure
America Economia, a bi-weekly business magazine distributed throughout Latin America, and to a small number of readers in the United States, launched Luk magazine, a supplement which covers fashion, trends and travel.
Is Newspaper Advertising Going Online?
A Q&A with Amy Hinojosa, Marketing Director at Al Día, Dallas.
Liberty Tax Taps Carmen’s Cupones for National Direct Mail Campaign
Last week, Liberty Tax Service, the third largest tax preparation company in North America, launched a nationwide direct mail campaign targeting underserved Hispanic immigrants.
Latina Steps up Event Marketing in 2006
Latina (Latina Media Ventures LLC, circ. 400,000, monthly, bilingual) announced plans to step up event marketing opportunities for advertisers this year.