Keyspan Mails Bilingual Piece
KeySpan Energy Delivery, the largest distributor of natural gas in the Northeast, hopes to turn more Hispanics on to the benefits of heating with natural gas. KeySpan launched a bilingual (Spanish/English) marketing and advertising campaign in New York and Massachusetts focusing on how converting
to natural gas heating can improve a home--and family's--comfort. The new KeySpan campaign incorporates bilingual direct mail pieces to customers who are already using natural gas in their home for cooking or water heating, but are not using gas to heat their home. The direct mail campaign dropped on Monday
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