Targeting teens with a new magazine
In early 2006, there will be a new English-language teen magazine targeting the nation's Hispanic juniors and seniors.
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In early 2006, there will be a new English-language teen magazine targeting the nation's Hispanic juniors and seniors.
Advertisers and publishers targeting Spanish-speaking audiences are increasingly focusing on readership as opposed to paid circulation. Advertisers want quality distribution and readership with audited circulation
Look for big-box retail and financial institutions to dominate the national advertising landscape in 2006. The consensus among industry executives points to steady growth from mega-stores such as Sears and Walmart.
21st Century Marketing has developed Multiethnic Identification Technology (MIT), a new tool to help companies better target the U.S. Hispanic market.
KeySpan launched a bilingual (Spanish/English) marketing and advertising campaign in New York and Massachusetts. Direct Mail campaign.
Per Scholas, a New York non-profit that sells refurbished computers to lowincome families at a deep discount, is targeting a significant number of customers with direct mail. The charity sends packages of brochures to teachers at low-income schools. The t
While general market Yellow Pages usage has remained stagnant for the past few years, Hispanic usage has increased. And with profit margins as high as 80 percent, it’s not surprising that publishers are eager to capture even a small piece of this growing
Chicago, the third largest U.S. Hispanic market, is characterized by a large number of niche publications that serve ethnically diverse neighborhoods. While most Midwestern cities are home to a predominantly black/white population,
Consumer Personal Care Products, mostly women’s beauty products, were the biggest advertisers in Hispanic magazines (US $23.6 million) during the first eight months of 2005.
Estee Marketing recently released the new names on its CALIENTE Hotline
Masterfiles (1-Month Spanish-speaking Hotline, 12-Month Spanish-speaking
Hotline, as well as 12 and 1 Month Hispanic Hotline).
Publishers targeting Spanish-speaking audiences are increasingly using e-mail newsletters to reach readers online and provide advertisers an interactive media vehicle. Laopinión.com puts out several daily e-mail newsletters including Headlines (Titulares)
According to a survey of 71 succesful magazine websites conducted by the International Federation of the Periodical Press, the overwhelming experience of magazine publishers who have websites is that they have attracted significant numbers of new audience
“Routes to success for consumer magazine websites”, a survey of 71 succesful consumer magazine websites conducted by the International Federation of the Periodical Press, found interesting conclusions on what attracts these new audiences who don’t see the
With 2006 rapidly approaching, one thing worth considering is what new Spanish-language products will be launched or enhanced by the major newswires/services. Portada® recently caught up with sources from Agencia Efe, the Associated Press (AP) and United
Greystone.Net is offering Spanish-language content to clinics and providers of medical services.
DIRECTOS/(DIRECT MARKETING)