Correo Directo apuntado a hispanos y latinoamericanos
11/01/2005
Para los profesionales del mercadeo directo con experiencia en el mercado latinoamericano, el mercado latino estadounidense se presenta como un gran desafío.
November 1, 2005
Los anunciantes: los hispanos de Estados Unidos colman los sitios de turismo online
11/01/2005
Con computadoras y conexiones a internet cada vez más accesibles para los hispanos residentes en Estados Unidos, muchos se han volcado a la utilización de sitios dedicados al sector del turismo y los viajes.
Targeting teens with a new magazine
11/01/2005
In early 2006, there will be a new English-language teen magazine targeting the nation's Hispanic juniors and seniors.
Latin Publishers and Advertisers bet on Readership Concept
11/01/2005
Advertisers and publishers targeting Spanish-speaking audiences are increasingly focusing on readership as opposed to paid circulation. Advertisers want quality distribution and readership with audited circulation
National Ad-Categories: Bix Box Retail and Financial Look Promising in 2006
11/01/2005
Look for big-box retail and financial institutions to dominate the national advertising landscape in 2006. The consensus among industry executives points to steady growth from mega-stores such as Sears and Walmart.
Speaking to them in their Language
11/01/2005
21st Century Marketing has developed Multiethnic Identification Technology (MIT), a new tool to help companies better target the U.S. Hispanic market.
Keyspan Mails Bilingual Piece
11/01/2005
KeySpan launched a bilingual (Spanish/English) marketing and advertising campaign in New York and Massachusetts. Direct Mail campaign.
Increased Direct Mail Activity
11/01/2005
Per Scholas, a New York non-profit that sells refurbished computers to lowincome families at a deep discount, is targeting a significant number of customers with direct mail. The charity sends packages of brochures to teachers at low-income schools. The t
Future looks bright for Hispanic Yellow Pages
11/01/2005
While general market Yellow Pages usage has remained stagnant for the past few years, Hispanic usage has increased. And with profit margins as high as 80 percent, it’s not surprising that publishers are eager to capture even a small piece of this growing
Hispanic papers flourish in diverse and growing Chicago
11/01/2005
Chicago, the third largest U.S. Hispanic market, is characterized by a large number of niche publications that serve ethnically diverse neighborhoods. While most Midwestern cities are home to a predominantly black/white population,
Beauty product advertisers are a Hispanic magazine’s bread and butter
11/01/2005
Consumer Personal Care Products, mostly women’s beauty products, were the biggest advertisers in Hispanic magazines (US $23.6 million) during the first eight months of 2005.
Hispanic Publishers give Advertisers more Internet Marketing Solutions
11/01/2005
Publishers targeting Spanish-speaking audiences are increasingly using e-mail newsletters to reach readers online and provide advertisers an interactive media vehicle. Laopinión.com puts out several daily e-mail newsletters including Headlines (Titulares)
Extending the Brand Online
11/01/2005
According to a survey of 71 succesful magazine websites conducted by the International Federation of the Periodical Press, the overwhelming experience of magazine publishers who have websites is that they have attracted significant numbers of new audience
What Readers look for online
11/01/2005
“Routes to success for consumer magazine websites”, a survey of 71 succesful consumer magazine websites conducted by the International Federation of the Periodical Press, found interesting conclusions on what attracts these new audiences who don’t see the
From sports to security: Growing demand fuels expansion of Spanish-language newswire coverage in 2006
11/01/2005
With 2006 rapidly approaching, one thing worth considering is what new Spanish-language products will be launched or enhanced by the major newswires/services. Portada® recently caught up with sources from Agencia Efe, the Associated Press (AP) and United
Greystone Net provides Spanish Language Health Content
11/01/2005
Greystone.Net is offering Spanish-language content to clinics and providers of medical services.
Year 3, Number 18
11/01/2005
DIRECTOS/(DIRECT MARKETING)
Hispanic Internet Marketing Solutions
Offer Analysis: Unicef and Tabak Direct Mail campaigns
Speaking in their Language