November 1, 2005

Increased Direct Mail Activity

Per Scholas, a New York non-profit that sells refurbished computers to lowincome families at a deep discount, is targeting a significant number of customers with direct mail. The charity sends packages of brochures to teachers at low-income schools. The t

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Future looks bright for Hispanic Yellow Pages

While general market Yellow Pages usage has remained stagnant for the past few years, Hispanic usage has increased. And with profit margins as high as 80 percent, it’s not surprising that publishers are eager to capture even a small piece of this growing

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New Names

Estee Marketing recently released the new names on its CALIENTE Hotline
Masterfiles (1-Month Spanish-speaking Hotline, 12-Month Spanish-speaking
Hotline, as well as 12 and 1 Month Hispanic Hotline).

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Extending the Brand Online

According to a survey of 71 succesful magazine websites conducted by the International Federation of the Periodical Press, the overwhelming experience of magazine publishers who have websites is that they have attracted significant numbers of new audience

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What Readers look for online

“Routes to success for consumer magazine websites”, a survey of 71 succesful consumer magazine websites conducted by the International Federation of the Periodical Press, found interesting conclusions on what attracts these new audiences who don’t see the

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Year 3, Number 18

  • New teen magazine for Hispanics
  • MNI launches Hispanic magazine advertising package

  • National ad-categories: Big box retail and financial look promising in 2006

  • Beauty product advertisers

  • Content News: Increased demand fuels growing Spanish-language newswire coverage in 2006

  • Print Media Market Profiles: Los Angeles and Chicago


      • Hispanic Internet Marketing Solutions

      • Offer Analysis: Unicef and Tabak Direct Mail campaigns

      • Speaking in their Language

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