Sears’ Nuestra Gente Goes It Alone
Santa Barbara, CA based Independent Publishers Representative (IPR) will no longer represent Sears' Nuestra Gente magazine (monthly, circ. 865,000, Spanish). IPR has done ad-sales representation work for Nuestra Gente for more than 7 years. IPR continues to represent Kraft's Comida y Familia magazine (monthly, circ. 1 million, Spanish). Will Vasquez of IPR tells Portada® that within the next two months, IPR will announce the new publications it will be representing, both custom and mainstream Hispanic pubs. For more information see article “Custom Publishing: Publishers Try to Get a Piece of a Growing Market.”
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