New Lists

Walter Karl, Donnelley Marketing Co., Pearl River, NY, announced the debut of its Walter Karl Interactive Ultimate Ethnic E-Mail Database, which lists 3.6 million permission-based e-mail addresses by ethnicity. The firm's interactive division created the database by enhancing the Walter Karl master file of consumers with ethnic data. The file selects by age, income, gender, homeowner, interest categories, credit cardholder and geography. Base price is $100/M.

> RMI Direct Marketing, Danbury, CT, has a new list on the market containing 215,729 Spanish-speaking readers nationwide who belong to U.S. Hispanic households that are less assimilated to U.S. culture, and retain their native language and customs. Selects include age, gender, bankcards, income, phone numbers, presence of children, and state.

> MKTG Services is offering lists of Hispanic consumers who recently bought a new home telephone service. People are known to spend more money during the first six months in their new home, than the average family spends in five years. Selects include home market value, telephone, income, homeowner, dwelling size and area code.


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