Cambio Closes, Again

Cambio, the weekly publication founded by Colombian writer Gabriel Garcia Marquez, closed in May. Publisher Contendencia (see “Cambio relaunched...,” page 6, Portada® No. 6, November/December 2003) relaunched the publication after Editorial Televisa's unsuccessful run from June 2001 to March 2003. The weekly covered politics, technology, business, entertainment, culture, art and lifestyles. The Cambio trademark was acquired at the end of July by Editorial Mac, publisher of newspaper Diario DF. Cambio is expected to be relaunched at the end of August. Salvador Garcia Soto, a former Crónica and El Independiente journalist, will be the editor of the “new” publication. Meanwhile, the editorial team of Cambio took legal action against Contendencia arguing that the layoffs were unjustified and demanding payment of salaries.

...and Another Mexican Weekly Disappears.

Amura México Náutico ceased publication in July. The bimonthly magazine, published by Editorial Elementos, covered topics related to national and international navigation, yachts, sailboats, regattas, fishing tournaments, scuba diving, golf, general sports and tourism. Launched in 2001, the publication was distributed in airports, hotels, marinas and yacht clubs. MasterCard, Ermenegildo Zegna, Audi, Mont Blanc and Bale Marine were among its main advertisers.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.