A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Posts Tagged ‘multicultural marketing’
Portada touched base with audience measurement experts to gather insights around the problem of under-representation of multicultural audiences in segmentation and measurement.
One-third of Toyota’s Corolla buyers are Hispanic, and the company expects this number to grow by targetting young Latino’s via emotional connections and a multi-channel strategy.
In order to drive content strategy, brands need quality, granular data. As #PortadaLA panelists discussed, digital media allows gathering precise data that serves as a good starting point to make media, budget, and attribution decisions.
Augusto Romano, CEO of DIGO Hispanic Media: “We Give Brands the Opportunity to Connect With a Neglected Segment of the Hispanic Population”
We talked to Augusto Romano, CEO of DIGO Hispanic Media, about him joining Portada’s Council System and his company’s unique offering. Caribbean Hispanics account for 16% of the U.S. Hispanic Population, but there aren’t many agencies addressing them as a separate segment.
With one foot in the next year, it’s time to evaluate the paths we took in 2018, and see what knowledge and best practices can help us ride the trends in 2019.
José Bello, Dana Bonkowski, Darcy Bowe, Cynthia Dickson, David Queamante and Jessica Roman are agency executives with decades of experience in marketing and advertising. Their insights are a valuable light in this moment of uncertainty around how to best approach multicultural marketing.
Pulpo Media’s Laura Willis, “I Bring a True Passion to My Career, and This is a Really Crucial Time for Our Industry”
With her experience in advertising and media planning, and specifically in the multicultural space, Willis is a great addition to Pulpo Media’s Digital Sales team.