How Haleon Addresses 3 Critical Hispanic Healthcare Tension Points
Hispanic healthcare tensions encompass barriers in language, culture, and trust faced by the largest racial and ethnic minority group in the US.
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Hispanic healthcare tensions encompass barriers in language, culture, and trust faced by the largest racial and ethnic minority group in the US.
How Mercedes Rodríguez Bermejo, Senior Multicultural Marketing Specialist at EmblemHealth, markets healthcare in New York, the most diverse metropolitan area in the world.
The news of the purchase of a majority stake in MyCode by Ariel Alternatives valuing the company at US $400 million, triggers interesting thoughts on the value of minority ownership and the overall state and valuation of media and ad-tech companies involved in multicultural marketing. Why is Univision’s valuation so low? Is there a minority-owned valuation premium? Let’s analyze …
Private investment firm Ariel Alternatives, LLC and My Code, a leading multicultural media and marketing services company, today announced the completion of a strategic transaction.
With the multicultural majority already a reality for Americans under 25 & estimated for all people under 35 by the end of this year, it is safe to say that the construct of a white American “general market” is dead, upending long-held marketing paradigms centered around an increasingly non-existent NHW majority.
At the launch of the “Jalas o te rajas” for Prime Video, Marie Leguizamo, Managing Director of Banijay Mexico & U.S. Hispanic, told Portada about her journey at Banijay and the do’s and do n’ts of reaching Hispanic audiences in the U.S. and Mexico. Among other things, she discusses integrating streaming and social media effectively.
Mundial Media announced $2.0 million for AI-enabled contextual platform for multicultural audiences in pre seed funding led by a syndicate of family office investors, including
Hispanic Heritage Month Advertising provides major opportunities for brands. Hispanic Heritage Month is around the corner. Learn about its historical origin, mistakes for brands to
The Hispanic Sentiment Study examines political polarization, DEI , and the impact of COVID-19 on the Hispanic consumer.
New hires Jose Suarez and Lana Rose Berger bring a wealth of knowledge in sales & multicultural advocacy to maximize the expansion of Marca in key markets.
We just published the Marketing in Multicultural America 2023-2027 Insights Report. Advertising specifically targeted to African-Americans, Asian-Americans, and Hispanics will reach US $16.5 billion by 2027. The report is filled with intelligence about Hispanic Marketing forecasts and the input of key brand practitioners.
2023 HMC Annual Summit takes place live and in person on April 26 to 27 at Convene at One Liberty Plaza in New York City.
The total market theory has been dominant in traditional media for a couple of years now. But, other platforms like social media continue to rely on segmentation, targeting Hispanics through multicultural marketing. They are successful because they are out-in-the-open double agents, says industry veteran Ismalis Mendoza.
Marketing insights need to reflect the fact that brands market in a multicultural America. Seven critical insights and perspectives from senior marketers at Heineken, Wells Fargo, Anheuser-Busch, T-Mobile and Minute Maid.
Everybody’s heard the stats about advertising communities. Heck, we use them every day; “Ad spend in US Hispanic provides the biggest ROI”; “Hispanics will make
For app science, mobile data and measurement Is a step forward in multicultural representation. Projections show that the U.S. population will be a multicultural majority
CTV advertising not only presents an opportunity to meet the public where they now stream video content, but it provides a tech-forward mainstay for advertisers to reach and mobilize underserved markets.
“At Diageo brands lead with culture,” Jennifer Yu, Vice President, Brands in Culture North America, tells Portada. Yu provides insights on how she does cultural marketing at the the world’s largest producer of spirits and beers,
Danone’s marketing strategy is committed to its purpose of bringing health through food, listening to multicultural consumers.
Sedano’s Supermarket, the fourth-largest Hispanic retailer in the U.S., recently introduced Nuestra Sazón magazine, the first step in its retail media network launch. The custom publication comes in digital and print versions and is aimed at celebrating Latin cuisine and culture. Portada interviewed Javier Herrán, Chief Marketing Officer, Sedano’s. to learn more about Nuestra Sazón and other projects related to Sedano’s retail marketing strategy.