A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Posts Tagged ‘multicultural marketing’
Augusto Romano, CEO of DIGO Hispanic Media: “We Give Brands the Opportunity to Connect With a Neglected Segment of the Hispanic Population”
We talked to Augusto Romano, CEO of DIGO Hispanic Media, about him joining Portada’s Council System and his company’s unique offering. Caribbean Hispanics account for 16% of the U.S. Hispanic Population, but there aren’t many agencies addressing them as a separate segment.
With one foot in the next year, it’s time to evaluate the paths we took in 2018, and see what knowledge and best practices can help us ride the trends in 2019.
José Bello, Dana Bonkowski, Darcy Bowe, Cynthia Dickson, David Queamante and Jessica Roman are agency executives with decades of experience in marketing and advertising. Their insights are a valuable light in this moment of uncertainty around how to best approach multicultural marketing.
Pulpo Media’s Laura Willis, “I Bring a True Passion to My Career, and This is a Really Crucial Time for Our Industry”
With her experience in advertising and media planning, and specifically in the multicultural space, Willis is a great addition to Pulpo Media’s Digital Sales team.
Language preference is one of the key factors to take into account when marketing to multicultural audiences, but it needs to be tackled wisely in order to actually succeed.
Horizon, Publicis Groupe, Starcom and UM Worldwide: Interactive Multicultural Marketing Session at #PortadaNY
Members of the Portada Agency Star Committee will lead an interactive session at #PortadaNY about multicultural insights as an ingredient of more effective marketing campaigns. Join Starcom’s Dana Bonkowski and Darcy Bowe, Horizon’s Karina Dobarro, Publicis Groupe’s Jessica Roman, and UM Worldwide’s David Queamante.
Curacao’s Ariela Nerubay: “We Embrace the Reality of New Consumers, Which is ‘We Buy Because We Aspire to a Better Life'”
Ariela Nerubay, CMO of Curacao, talked to Portada about the evolution of the company and how its new services will cater to Hispanics’ every need in a more effective way.
David Chitel, CEO & Founder of the NGL Collective, is our guest editorial contributor. In this POV article, Chitel tells the inspiring story that led him to found a company that caters to USH needs, as well as the 300% approach to them.
A summary of the most exciting recent research in brand marketing and consumer behavior in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
Portada is very excited about the twelfth annual edition of Portada New York on September 25 at the wonderful Yotel Hotel. Save US $150 and get the chance to network with brand and agency executives!
The unprecedented growth of the US multicultural population is calling all marketers into action; by analyzing how experienced companies deal with the cultural attunement question, we can gain helpful insights as to the most effective ways to approach it.
MARKETER INTERVIEW: Council System Founding Partners Adsmovil, H Code, Geoscape Discuss the Future of Marketing
AI is already impacting the media buying industry and it is expected to revolutionize the space with the automation of simultaneous processes. Alberto Pardo, Parker Morse, and Cesar M. Melgoza, founding partners of Portada’s Council System, gave us their views on how technology will help the evolution of marketing in the near future.
H Code has announced the acquisition of HipLatina, a digital lifestyle platform for Hispanic women.