SALES LEADS: Reebok, Bank of America, Amazon…
02/10/2019
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
MasterCard
CHANGING PLACES: Donald Chesnut, Fran Mires, Chris Hirst, Mandy Dean…
01/14/2019
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship
01/11/2019
We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.
Mastercard’s Elena Feoktistova Joins Portada’s Council System
09/18/2018
We are excited to announce that Elena Feoktistova, VP Consumer Marketing and Sponsorships LAC
at MasterCard, is joining the Portada Council of the Americas
Mastercard´s Lorena Holguin Joins Portada’s Council System
09/11/2018
We are excited to announce that Lorena Holguin, LAC Sponsorship Director, Mastercard, is joining the Portada Sports Maketing Board, one of the seven units of Portada’s Council System.
CHANGING PLACES: Jason Kodish, Annette Warring, Mike Tasevski…
07/01/2018
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS LATAM: Mastercard, Beiersdorf, Nissan Brazil…
04/16/2018
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
‘Big Papi’ Still A Heavy Hitter With Brands
04/11/2018
Former Red Sox Star David Ortiz maintains a large presence in Boston, home of his greatest achievements on and off the field. The Santo Domingo native remains one of most significant stars in Boston as well as a prized partner for brands in and out of the sports world.
CHANGING PLACES LATAM: Eduardo Suñol, Miguel Saucedo, Carolina Méndez Acosta…
04/09/2018
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
ANA Announces 2017-Multicultural Excellence & Grand Prize Awards Winners
11/06/2017
ANA has announced 2017 Multicultural Excellence Awards & Grand Prize brand and agency winners in each of the categories.
MasterCard’s Mike Tasevski, Publicis’ Dan Donnelly and Scouts Sports and Entertainment’s Michael Neuman to Participate in Sports Marketing Forum at #Portada17
07/09/2017
Mike Tasevski, VP, North America Sponsorships at MasterCard, Dan Donnelly, EVP, Managing Director, Publicis Media Sports and Michael Neuman, EVP, Managing Partner, Scout Sports and Entertainment are marketing trailblazers participating at the Sports Marketing Forum in New York City’s Yotel on September 13.
Travel Marketing Awards Winners: MasterCard Priceless Cities and Sandra Cires
06/08/2017
During the 9th annual PortadaLat convention in Miami, which started yesterday, the winners to the Top Travel Marketing Campaign and “Viajero Inteligente” were revealed.
10 Golazo Award Finalists will Pitch their Campaigns to Brown Forman, Visa and Heineken Jury Members at #PortadaLat
06/05/2017
This week nine executives will pitch their campaign to a highly specialized jury to become PortadaLat’s Golazo Award winner, at 12:00 on June 7, at the Hyatt Regency Miami Hotel.
MasterCard, Coty, IPG, Mindshare, SPT, Facebook and Viacom to Discuss the Future of Panregional Marketing at #PortadaLat this Week
06/04/2017
Panregional Marketing, particularly South Florida based Panregional Marketing, has undergone substantial changes over the last two years. That is why the agenda of PortadaLat this Wednesday and Thursday in Miami incorporates a stellar session called Panregional Marketing: “Values, Passion and Rationale”. Senior executives from MasterCard, Coty Inc, IPG Mediabrands, Mindshare, Facebook, Viacom and Sony Pictures Entertainment will discuss the challenges, the values and their passions for Pan Regional.
Prepare for #PortadaLat with Speaker Interviews: Pepsi, MasterCard, Latam Airlines, Trivago, Visa…
06/01/2017
Over the past few weeks, we have been talking to #PortadaLat top speakers about key points in their industries, including marketing strategies, and innovative trends. Check out all of our interviews here!
#PortadaLat Speaker – MasterCard’s Patricio Rubalcaba: “LatAm has a higher Penetration of Smartphones than Credit Cards”
05/30/2017
The tremendous growth of e-commerce and how it impacts the overall marketing discipline and digital marketing in particular is going to play an important role
Travel Marketing Awards’ Nominees Have Been Submitted, Vote Now!
05/10/2017
The PortadaLat Awards have announced the 2017 Travel-oriented Award nominees. Voting is open through May 19 to determine the winners of two categories: Top Travel Marketing Campaign and “Viajero Inteligente” Business Traveler Award. Below are the 15 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote on which candidates move on to the finalist round. Check out the nominees and vote for your favorite now!
Allstate, MasterCard, Sprint and other Fortune 500 Companies Join Portada’s New Sports Marketing Board
03/09/2017
We are thrilled to present Portada Sports Marketing Board, which will feature 12 brand marketing and agency luminaries. This announcement underscores our new commitment to serving the vibrant sports and soccer marketing sectors.As members of the Sports Marketing Board, these leaders and innovators will participate in Portada’s marquee events and provide thought leadership to Portada writers and researchers.
SALES LEADS: Reynolds Consumer Products, Coca Cola, Walmart…
07/18/2016
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
PARTNER MESSAGE: Attend Content Marketing Workshop with MasterCard and 3M in Miami’s Mandarin Oriental Hotel!
04/20/2015
Great storytelling doesn’t come naturally to most people. But if you can harness its power and leverage the impact of content discovery, you can capture