ANA Announces 2017-Multicultural Excellence & Grand Prize Awards Winners

What: ANA has announced 2017 Multicultural Excellence Awards &  Grand Prize brand and agency winners in each of the categories.
Why it matters: Sprint wins the Hispanic category with  “Greatest Hits”  by agency ALMA DDB, Mastercard takes best in show for campaign supporting LGBT Community.

Mastercard and its ad agency McCann New York received top honors last night, winning the Best in Show award in the ANA Multicultural Excellence Awards competition for “Restroom for All,” a spot celebrating Mastercard’s support of the LGBT community via the company’s installation of a gender-neutral restroom at the 2016 Pride Parade in New York City.


 The 2017 grand prize brand and agency winners in each of the categories are as follows:


  • Ford, “Shopping,” UWG (UniWorld Group)


  • Xoom, “XoomLOL Comedy Series,” Keyframe, Inc.


  • Comcast/Xfinity, “Language Choice 2.0,” GALLEGOS United


  • Prudential, “Real Time Event Polling,” Prudential Advertising

Digital, Social, and Mobile

  • Netflix (Narcos), “Spanish Lessons,” ALMA DDB

Experiential Marketing

  • Square Enix, “Human by Design,” Liquid Advertising


  • Sprint, “Greatest Hits,” ALMA DDB


  • MasterCard, “Restroom for All,” McCann New York

People with Disabilities

  • Jockey International, “Show ‘em What’s Underneath,” Pure Growth


  • Comcast/NBC Universal, “Passing the Torch,” Burrell Communications

Total Market

  • Johnson & Johnson Consumer Inc. (Motrin), “#Women in Progress,” J. Walter Thompson

Significant Results

  • Diageo (Buchanan), “Es Nuestro Momento,” Anomaly

Best in Show

  • MasterCard, “Restroom for All,” McCann New York

In addition, grand prize winners were awarded in 12 categories for industry-leading advertising at an awards ceremony held during the ANA’s (Association of National Advertisers) 2017 Multicultural Marketing & Diversity Conference.

Now in their 17th year, the 2017 Multicultural Excellence Awards recognize client-side marketers together with their agency or media partners who produced multicultural advertising campaigns between June 2016 and June 2017. This year’s competition, open to both ANA members and nonmembers, received more than 200 entries.

The Best in Show award is given to the best of the grand prize winners in all 12 categories.

“The ANA is proud to honor all of this year’s winners,” said ANA CEO Bob Liodice. “Their work represents the very best multicultural advertising in the country and stands as a brilliant example of excellence in this increasingly important arena. We thank them for their contributons and congratulate them on their well-deserved success.”

The ANA announced the award recipients at the ANA Multicultural Excellence Awards Dinner, hosted by Gilbert Dávila, chair of the ANA Multicultural Marketing & Diversity Committee, and Claudine Waite, ANA Director, Content Marketing Committees & Conferences.

Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing and for outstanding advertising work featuring African-Americans, Asians, Hispanics, LGBTs, and people with disabilities.