Gravity 4 has just acquired EzLike, the Facebook paid advertising platform, making this the company’s 8th acquisition and making it the dominant player in the paid social space.Portada interviewed Xavier Mantilla, General Manager Latin America at Gravity4, to have view on this recent acquisition.
Through Youtube’s Partner Program, users that generate and upload original content can earn revenue from the ads that appear on their own channel. While this has happened for years already in the U.S., it is a relative novelty in the U.S. Hispanic market and Latin America…and not least in Spain, where Madrid headquartered MCN 2Btube has Pan-Latin ambitions.
Through Youtube’s Partner Program, users that generate and upload original content can earn revenue from the ads that appear on their own channel. While this has happened for years already in the U.S., it is a relative novelty in the U.S. Hispanic market and Latin America…and not least in Spain, where Madrid headquartered MCN 2Btube has Pan-Latin ambitions.
What: Sizmek has announced the promotion and appointment of several key executives in the Latin American region as part of an acceleration plan of the global sales
Havas Creative Group is relaunching Havas EHS and Havas Discovery as a new brand that will be called Helia.The LatAm expansion of Helia, with offices in Sao Paulo (Brazil) should take place during the third quarter of 2015.
[ctalatamb_es] What: Cisneros Media and Turner Broadcasting System Latin America, Inc. have formed a strategic alliance to exploit their common interests and assets in Latin
DOWNLOAD Portada’s Special Issue on Programmatic Media Buying In Latin America (written in Spanish, so polish your Spanish ;-)). Is Latin America ready to move from buying inventories to buying audiences?
Kantar, the data investment management arm of WPP and one of the world’s largest insight, information and consultancy groups, has acquired the majority interest and control of Latin America’s leading media measurement business, IBOPE Media.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
Ssizmek-izmek, an open ad management company for advertisers, agencies and publishers worldwide, has launched a self-serve toolset for building and distributing rich media ads across major social properties on any device.
Bombardier Commercial Aircraft has opened its newest Regional Sales and Marketing Office in Sao Paulo, Brazil as part of its continued focus on regionalizing. Bombardier’s Sao Paulo Office will allow its locally-based sales, marketing and customer services team ease of access to its existing and upcoming South American-based stakeholders. The new office in Sao Paulo is located in the neighbourhood of Alto de Pinheiros.
MEC has announced the arrival of Renato de Paula as the new Regional CEO for Latin America. Renato replaces Michael Jones, who after 19 years with MEC is retiring from the industry.
What: Viacom Intl. Media Networks is launching its 24-hour movie network Paramount Channel in Latin America on Nov. 14. Why it matters: With the pay TV category growing in the
Enterprise software company for digital branding TubeMogul has officially opened offices in Mexico and Brazil and hired media veterans Bernardo Toca in Mexico and Adriano Hayashi in Brazil to lead their country’s respective offices.The company has also signed a global deal with 3M.
Mobile advertising revenue soared a massive 92 percent to US $19.3bn in 2013 from US $10.1bn in 2012, according to U.S. IAB Mobile Marketing Center of Excellence, IAB Europe, and IHS Technology global figures confirming the adoption of mobile as an essential element of the marketer’s toolkit.
RRsat Global Communications Network Ltd., a leading provider of digital media services, including content management and global distribution services to the broadcasting industry, has announced the signing of a seven year agreement with Cisneros Media, producer of Spanish-language content in the Americas, as well as the owner and operator of Pay-TV channels in the region.
RRsat Global Communications Network Ltd., a leading provider of digital media services, including content management and global distribution services to the broadcasting industry, has announced the signing of a seven year agreement with Cisneros Media, producer of Spanish-language content in the Americas, as well as the owner and operator of Pay-TV channels in the region.
CBS Interactive has made a business agreement with Busca Corp. to monetize their traffic from Latin America .Through this agreement, Busca Corp. will have exclusive representation of CBS interactive in Latin America and will offer more than 30 premium digital properties from the network in the region. Portada spoke with Ramon Toledo, president of Busca Corp. and Jason White, VP of CBS Interactive.
Facebook is already getting 55 per cent of its revenue overseas, and the growth in those markets is outdoing by what’s happening in the U.S. The social networking service has attracted 1.1 billion users in foreign markets versus 200 million in the U.S. and Canada.
Global technology company MediaMath, creator of the Terminal One Marketing Operating System™ for digital marketers, is expanding its reach to Latin America and has chosen Headway Digital , a global programmatic media company, as its exclusive partner in the region.