With Pinterest’s arrival in Australia, New Zealand and Ireland through third-party platforms, the social network can begin selling advertisements in the Asia-Pacific market. This is exciting news for marketers in Latin America who are awaiting Pinterest’s arrival in the region.
According to a recent study by Video content on social media grew by 67 percent in Latin America in 2016. Is this a global or region-specific trend?
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Programmatic media company Headway has introduced NativeWay, the first marketplace for native ads on Spanish-language websites for the first time.
Erik Castillo has been promoted president, Latin America at Xaxis.
Castillo replaces Lucas Mentasti who left the company to become the President of [M]Platform, Latam at GroupM Worldwide Inc last December.
What sites do Latin American users consult when planning their trips? How important are each of these platforms, relative to the information they offer? Is it possible to establish their decision-making process when it comes to planning trips? We answer these questions here, using comScore’s September 2016 rankings.
Google sits at the top of the list of the top 10 most influential brands in Latin America and Spain.
What: Digital performance and retargeting company Criteo is investing in the expansion of its Latin American business by growing its Miami operation. Why it matters:
Medula has been managing Microsoft Advertising’s commercial representations in LatAm for almost a year now. Portada sits down with them to discuss why their collaboration is so important in today’s global economy.
San Francisco based social media platform Peekshare is bringing disappearing photo sharing to the rapidly growing mobile market in Latin America through an app.The company is officially making the app available on the Play Store next week and is preparing for a major marketing push by the end of the month.
What are the most popular sites and platforms among Latin American users? What activities do those sites and platforms enable? What are the similarities and differences between the different countries’ lists?
Brightcom, a global ad tech and multi-channel media company, announced today that 360° media solutions company Medula will lead and manage all of its programmatic digital advertising.
A summary of the most exciting recent news in online video in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
With Brazil being mired in wide corruption scandals and most Latin American countries going through a recession and heavy local currency devaluations, the economic framework
What are the most-visited retail sites and platforms in Latin America? What are the sites that grew the most and least when comparing January 2015 to January 2016? Here are the answers to these questions according to comScore’s latest report.
What were the biggest highlights between January 2015 and January 2016? How did users interact with certain sites and platforms? What trends are repeated across the different countries? comScore’s latest report gives us the answers.
Former CEO of Google and Facebook for LaAm and US Hispanics Joins Agency Nobox
What are the ten most-visited sites and platforms in Latin America? What spots do they occupy in users’ priorities? How are views distributed? Here you’ll find the answers to those questions based on the December 2015 comScore rankings.
Real-time marketing and Big Data have opened big opportunities for marketers when it comes to hyper-targeting their prospects. This is particularly true of the heavily-digitized travel marketing sector. Sojern, a performance marketing platform, has specialized in delivering that message that each unique user is looking for before traveling. We asked Andrés Franklin, commercial director for Latin America at Sojern, to spell it all out for us.