Posts Tagged ‘Latin America’

Latin America

Platforms Ranking in LatAm: I Google Therefore I Am

What are the most popular sites and platforms among Latin American users? What activities do those sites and platforms enable? What are the similarities and differences between the different countries’ lists?


How is Latin America’s Recession Impacting Panregional Marketing?

With Brazil being mired in wide corruption scandals and most Latin American countries going through a recession and heavy local currency devaluations, the economic framework for panregional marketing has changed substantially. 5 things You need to know. 1. Currency Devaluations Generally do not Spell Well for the Miami Marketplace With Latin American currencies (e.g. Mexico, Argentina, […]


Sojern’s Andres Franklin on Programmatic and the Uniqueness of the Travel Industry

Real-time marketing and Big Data have opened big opportunities for marketers when it comes to hyper-targeting their prospects. This is particularly true of the heavily-digitized travel marketing sector. Sojern, a performance marketing platform, has specialized in delivering that message that each unique user is looking for before traveling. We asked Andrés Franklin, commercial director for Latin America at Sojern, to spell it all out for us.


Opera TV Closes Content Deals with Latin MCNs FAV and NWB

Content distribution is key for the monetization ambitions of Multichannel Networks (MCN’s). Opera TV just closed deals with Pan Latin MCN Fav Network and Brazilian NWB to make their content accessible to viewers on its destination for connected TVs. Juliana Psaros, Senior Manager, Content Acquisition, TV & Devices Latin America at Opera TV tells Portada that Opera is now […]


Opera TV Closes Content Deals with Latin MCNs FAV and NWB

Content distribution is key for the monetization ambitions of Multichannel Networks (MCN’s). Opera TV just closed deals with Pan Latin MCN Fav Network and Brazilian NWB to make their content accessible to viewers on its destination for connected TVs. Juliana Psaros, Senior Manager, Content Acquisition, TV & Devices Latin America at Opera TV tells Portada that Opera is now […]


Sizmek and Adsmovil Create Partnership to Elevate End-To-End Mobile Programmatic Offering in Latin America

What: Sizmek, a global Open Ad Management company for multiscreen campaigns,has partnered with Latin America mobile advertising company Adsmovil to expand its mobile programmatic solutions  across the region. Why it matters: AdsMovil will now offer a set of  integrated mobile advertising capabilities under one roof, responding to the increasing demand of advertisers, agencies and publishers across the region. Sizmek, […]


Myriad Announces Partnership with Viacom in LatAm

Myriad Group AG has announced it has partnered with global media giant Viacom to deliver a content engagement experience for users of Versy in Latin America. Versy users can now discover, share and engage in conversation about content from their favourite shows from leading brands MTVLa, Comedy Central, Nickelodeon and Paramount Channel. “Our audience is […]


Victor Garcia, new MD LatAm at Starcom Media Vest, Diego Fernandez to be SVP Client Services at ZenithOptimedia

What: Victor Garcia has been appointed SVP, Managing Director for SMG Latin America at Starcom Mediavest Group. In addition, ZenithOptimedia named Diego Fernandez,  who formerly held Garcia’s new role, SVP, Client Services, Latin America. Why it matters: Garcia will report to Monica Gadsby, CEO, US Multicultural & Latin America.Fernandez will report to Sergio Lorca, CEO, Iberia and […]


MORE FROM PORTADA

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.