What: Digital performance and retargeting company Criteo is investing in the expansion of its Latin American business by growing its Miami operation.
Why it matters: Criteo is a major ad-tech company and its expansion in Latin America amounts to a vote of confidence in the development of the digital markets in the region. While the company has had a Brazilian unit for some time, it is now significantly expanding its presence in Spanish-speaking Latin American through its growing Miami operation. It will also launch local market units in selected Latin American countries in 2017.
Criteo, the Paris, France, headquartered, retargeting and digital performance company is expanding its Latin America oriented operation in Miami. Criteo recently rented office space in Miami’s Brickell Avenue. Juan Pablo Suarez, newly hired as Sales Manager Latin America at Criteo, tells Portada that by the end of the year the Miami office will have an expected headcount of 25 employees.
Criteo has an in-country operation in Sao Paulo, Brazil, to handle Brazilian clients. The Miami office manages Spanish-speaking Latin America. There are also 5 employees in Criteo’s Boston office dedicated to key accounts in Latin America.
Companies Criteo is working with in the region include Dafiti, Mercado libre, Linio and Despegar.
Expansion in Spanish-Speaking Latin America
With the hire of Juan Pablo Suarez there are now 5 employees in the Miami sales team. Criteo’s Miami office is led by Alexander Firmino, Managing Director Latin America. Criteo is looking to set up in-country operations in some key markets in Spanish-speaking Latin America in 2017. Criteo is a digital platform for performance focused on delivering results for clients. The platform includes direct deals and real-time bidding including display, native. E-Commerce and travel brands are key customers of Criteo. Companies Criteo is currently working with in the Latin American space include Dafiti, Mercado libre, Linio and Despegar. According to Suarez, the banking and automotive categories are particularly large opportunities for Criteo’s Latin American expansion.