A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Posts Tagged ‘fc barcelona’
Tech newcomer Tronsmart has signed Uruguay National Team star Luis Suárez as brand ambassador in advance of the FIFA World Cup next month. Brands that don’t have the wherewithal for official FIFA World Cup partnerships can still find under-the-radar ways of promoting their products during the time when soccer fever is highest across the world.
We talked to Rahul Kadavakolu, Executive Director of Global Marketing & Branding at Rakuten Group, about why the Japanese online services company chose FC Barcelona as their gateway to the globalization of its brand.
Ten shortlisted nominees for the Golazo Awards pitched their campaigns to the Golazo Award Jury at PortadaLat. Three 3 U.S. contenders were selected. They will be at the final contest at Portada’s Sports Marketing Forum in New York, on September 13th. The jury also determined the winner of the Golazo Latin America Award.
Soccer’s popularity in the United States and the rest of the world has given rise to an alternative new business that has mushroomed in the last three years: soccer summer camps and soccer academies.
Portada spoke with Arno Trabesinger, FC Barcelona’s Managing Director Americas, about the Spanish club’s expansion plans for Latin America.
The two Spanish soccer clubs surpassed the 100-million-fan mark on Facebook within hours of each other.
The partnership includes support of the FCBarcelona Foundation in all Latin American and Caribbean markets through 2019.
FC Barcelona decided to eliminate its communications department.
David Rosa, head of business intelligence at FC Valencia, speaks about the club’s biggest mistakes, and the lessons that he learned when getting the team back on its feet.