What: The two Spanish soccer clubs surpassed the 100-million-fan mark on Facebook within hours of each other.
Why it matters: The rivalry between Real Madrid and FC Barcelona has extended from the soccer pitch into social media, and although the Colchoneros were the first to break the 100 million followers mark, a couple of days later the Blaugrana showed that they were up to the challenge, matching their follower record.
In so doing, Real Madrid demonstrated its extraordinary social dimension and its leadership in the digital field, thanks to a global strategy to position itself that focuses on social networks, mobile, and audiovisual content.
The Madrid club was the fastest growing sports brand, not only on Facebook, but also on all social networking platforms in 2016.
Real Madrid generated more than 1.6 billion video views last year, more than any sports organization in the world. In addition, it had 9 of the 10 best postings on Facebook in 2016, establishing its leadership on the platform.
“The extraordinary global audience of Real Madrid is reflected in this historic milestone and encourages us to continue working to consolidate our leadership on social networks,” said club general manager José Ángel Sánchez.
We have a fantastic relationship with Facebook and its strategic direction, which has allowed us to build a powerful and highly committed audience.
Meanwhile, FC Barcelona reinforces its position as the most admired and beloved global sports club, as reflected in its 2015-2021 Strategic Plan.
With this record FB fan following, the azulgrana club maintains its leadership above all the other soccer football clubs and professional sport franchises in the United States.
The follower figure achieved is the equivalent of filling the team’s 98,000-seat Camp Nou 1,000 times over.