CHANGING PLACES: Diane Kniowski, Jason Peterson, Charlotte Polci…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Entravision has renewed its NFL agreement for three more years and will be the official NFL Spanish language radio broadcaster for Sunday Night Football through the 2020 season.
Entravision has announced several promotional initiatives tied into its FIFA World Cup Spanish-language radio coverage. Connecting with U.S. fans supporting their native Latin American nations is particularly critical with the absence of Team USA at World Cup, beginning in two weeks.
The newest MLS team, Los Angeles Football Club, and FIFA World Cup have announced their respective Spanish language U.S. broadcast partners. Whether an established international tournament or a team competing in its first handful of games in its inaugural season, soccer broadcasts in Spanish are critical in reaching this huge audience.
The just ended first quarter of 2017 was certainly eventful for politics and marketing. 7 essential insights that impact your multicultural marketing business. Questions we answer: Is Univision
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Does the degree Hispanics share apps depend on their acculturation level. According to the white paper “Mobile App Diversity across Total Hispanic Market”, this is clearly the case. One key insight of the study, the result of the collaboration between ThinkNow Research and Entravision, is the importance of ‘collectivism’ in app downloads/usage. Of those who share apps across acculturation: two statistically
significant findings were secured: 69% of low acculturated users share apps, more so than the medium and
higher acculturated segments.
How do Hispanics relate to apps depending on their acculturation level? Little if anything has been researched around this. A new white paper “Mobile App Diversity across Total Hispanic Market”, the result of the collaboration between ThinkNow Research and Entravision Communications Corporation sheds light on this key issue for marketers.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Entravision, chose the month of September, exactly Thursday Sept. 24, to have its upfront show in New York City’s AXA Equitable Center. Led by Entravision’s CEO Walter Ulloa, the upfront session’s theme was “1” (1 Year Anniversary of Pulpo Media acquisition); “5” (launch of the Radio Network); and “20” years since the company was created.
Should you run your social media marketing in Spanish or English? It depends on many things, from age to acculturation level to medium to context. It’s not a simple question of Spanish vs. English. Marketers must understand levels of acculturation – and who the influencers are.
WPP’s stake in comScore no cause for concern among media agencies, who applaud the potential of the partnership. The recent partnership between Kantar Media and comScore could provide synergies in measurement and expand international scope. A look at how this new piece adds to the expanding puzzle in the Digital Media Measurement Ecosystem.
“Pulpo Media will continue to work as an independent unit partnering with Luminar and will leverage Entravision’s 200+ salesforce,” Maria Lopez Knowles, CMO of Pulpo Media tells Portada.
“Pulpo Media will continue to work as an independent unit partnering with Luminar and will leverage Entravision’s 200+ salesforce,” Maria Lopez Knowles, CMO of Pulpo Media tells Portada.
Entravision Communications Corporation , has announced the launch of Todobebe , a content property focused on motherhood issues reaching Latinos in the US and Latin America across an integrated media platform, including digital and mobile media, television, radio and point-of-sale marketing services.
Hilda García has been appointed VP of Multimedia Content & Community Development for Entravision, Portada has learned. García was most recently VP of Multiplatform Content
Big Data is one of the buzzwords of the year, if not the buzzword. It describes collection of data sets so large and complex that
Hispanic print media is growing at a rate faster than that of the overall New York advertising market, and that the advertising market is having