Rommel Valencia of Mexico’s Multimedios Group shares insights on strategic partnerships, U.S. Hispanic audience content consumption, and monetization strategies in the digital space.
Portada interviewed Maximiliano Sastre, Chief Commercial Officer of Clarín, to discuss digital strategies and their expansion into the U.S. market.
Portada recently had a conversation with Rakesh Shalia, Vice President of Marketing, Communications, and Customer Experience at FedEx, Latin America and the Caribbean, who provided a comprehensive overview of the booming e-commerce landscape in Latin America and how brands can capitalize on it.
Opella’s sustainable initiatives, led by Georgina Domínguez, focus on circular economy principles like reducing waste, and transforming materials into community resources. They are being implemented for the first time in Mexico and are on their way to be rolled out globally.
Plata Card, a company that offers credit cards, cashback, and BNPL services with a focus on high-quality service for Mexico’s underserved population, seeks to redefine the financial experience of the Mexican consumer. Marketing and Communications Director Andrea Vidales explains how the company bets on growth through technology, inclusion and personalized customer service.
The growth of the beautiful game in the U.S. offers marketers a once-in-a-lifetime opportunity to use their creative skills and make a substantial impact on the often saturated and over-commoditized U.S. marketing industry.
As Miami prepares to host the FIFA World Cup 2026™, Lisa Lutoff-Perlo, President and CEO of the Miami Host Committee, is spearheading an ambitious vision
Research and data company Similarweb announced the acquisition of Admetricks, a digital advertising research company founded in Santiago de Chile in 2012. Portada talked to Admetrick’s CEO Felipe del Sol on the acquisition and his experience as a digital entrepreneur.
Portada talks with Melissa de León, Senior Channel Marketing Manager at Under Armour about how the brand is leveraging female athletes to meet its goal of reaching a target audience between 16 and 25 years old.
New data shows that the EPL (English Premier League) now leads the U.S. soccer viewership ranking for the first time, beating LigaMX. Five factors explain the relative rise of the English Premier League versus Liga MX.
With a 21.8% market share, BBVA is Mexico’s largest bank ranked by assets. The financial institution invested US $157 million in LigaMX and related properties between 2013 and 2024. That is why Portada recently talked to Alejandro Mayer, Director of Marketing Capabilities at BBVA Mexico, a key executive behind the institution’s La LigaMx soccer sponsorships.
Ntertain Studios announces the production of the second season of the docu-reality series Los Montaner which won the 2023 PRODU Award for the best unscripted
NUMATEC Announces Partnership with Spaceback
Natanael Cano, Xolo Maridueña, Danny Ocean, Darell, Lasso, Elena Rose, and RMAND among the stars who participated in the sports and Latin entertainment activation by
The 2022 Soccer World Cup is less than 6 weeks away. Normally the World Cup takes place in the summer of the Northern Hemisphere and matches occur during the afternoon or evening. Not this time as the event coincides with the busiest marketing season of the year. How Hisense’s Manuel Medina Riverroll; T-Mobile’s Diego Osuna, Omnicom Media Group’s Michael Roca and UM’s David Queamante are planning World Cup advertising.
Song Exploder has a new Spanish-language spin-off called Cancion Exploder, a podcast targeting Spanish-language speakers worldwide. The new podcast series takes listeners “deep into the process and art of writing a song, and thereby reveals something essential and true about the artist telling their story in their own words.”
Augmented Reality in Marketing has a lot of promise, but how is it implemented and what are its key benefits? At a recent Portada Live knowledge-sharing event for brand marketers, Rafael Belloso, Senior Brand Marketing Manager at Ocean Spray Cranberries, shared insights on the implementation of a recent augmented reality program.
ShowHeroes Group, one of Europe’s top Ad-Tech companies, is expanding in the U.S. and Latin American markets. Portada talked to Ilhan Zengin, CEO of ShowHeroes Group, and Joseph Lospalluto, Country Manager U.S, about their company’s expansion in the Americas and their views on the future of video advertising and omnichannel marketing.
DR-ONE is DigitalReef’s recently introduced software platform that integrates mobile advertising, marketing, and app engagement tools for mobile operators, OEMs, and application developers. Portada talked to Maurizio Angelone, CEO of Digital Reef, who states that DR-One can provide marketers a reach as deep as Google or Facebook in some markets.
Show Heroes Group Buys smartClip Latam, Chemistry Cultura launched, last but not least (:-) Televisa and Univision create Televisa Univision Inc … companies are bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.