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World Cup Advertising

Is this the Weirdest Soccer World Cup Ever from an Advertising Perspective?

The 2022 Soccer World Cup is less than 6 weeks away. Normally the World Cup takes place in the summer of the Northern Hemisphere and matches occur during the afternoon or evening. Not this time as the event coincides with the busiest marketing season of the year. How Hisense’s Manuel Medina Riverroll; T-Mobile’s Diego Osuna, Omnicom Media Group’s Michael Roca and UM’s David Queamante are planning World Cup advertising.

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Song Exploder Spanish-language spin-off

Song Exploder Launches Spanish-language Spin-Off Cancion Exploder

Song Exploder has a new Spanish-language spin-off called Cancion Exploder, a podcast targeting Spanish-language speakers worldwide.   The new podcast series takes listeners “deep into  the process and art of writing a song, and thereby reveals something essential and true about the artist telling their story in their own words.”

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Cannes Advertising Festival

A Somewhat Irreverent Recap of the 2022 Cannes Festival

The 2022 Cannes Advertising Festival is over. The last hangover of the approximately 10,000 delegates has been cured, the latest deals have been cut, and the most impressive award winners have been celebrated.  Portada asked a few Cannes insiders about how the 2022 Cannes Festival went. Here is a somewhat irreverent assessment. 

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ShowHeroes U.S. Expansion

How ShowHeroes Group Expands in the Americas

ShowHeroes Group, one of Europe’s top Ad-Tech companies, is expanding in the U.S. and Latin American markets. Portada talked to Ilhan Zengin, CEO of ShowHeroes Group, and Joseph Lospalluto, Country Manager U.S,  about their company’s expansion in the Americas and their views on the future of video advertising and omnichannel marketing.

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Cultural Relevance

How El Nuevo Dia Caters to the Puerto Rican Diaspora in the U.S.

Cultural relevance is of prime importance for media to engage its target audience.  El Nuevo Dia Puerto Rico is an example of a culturally relevant media property, particularly for the more than 5 million Puerto Ricans living in the U.S. mainland. Portada talked to several executives at El Nuevo Dia to understand how it serves as a bridge between the local community in Puerto Rican and the diaspora in the U.S.

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What is CTV Advertising?

What is CTV Advertising? 6 Key Questions and Their Answers

As CTV advertising is clearly on the rise, there is still a lot of confusion in the brand marketing and media buying community about what CTV really means and what, its key features are. What are its advantages? Is it interactive? How do you buy it? 6 key questions and their answer according to executives from Mastercard and Innovid.

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Últimas noticias de CNN en Español is now CNN 5 Cosas

CNN 5 Cosas brings listeners the day’s top headlines. The news brief is CNN en Español’s most popular audio product to date, with more than  1.5 million monthly downloads  on average, and strong listener populations in Latin America, the USA, and Spain,  amongst others.

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