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Fabrizio Luna, Appointed MD of Worldcom OOH, Smart Alliance and Content

Fabrizio Luna's incorporation reinforces Worldcom OOH's commitment in its global expansion as it continues to strengthen the company by generating new business out of Europe.


Fabrizio Luna’s incorporation reinforces Worldcom OOH’s commitment to its global expansion as it continues to strengthen the company by generating new business out of Europe.

Worldcom OOH, the company that specializes in global Out of Home advertising solutions reinforces its global commitment through the appointment of Fabrizio Luna as his new Managing Director for Europe. After 21 years at JCDecaux, 4 years in Paris, and 17 years heading its corporate international sales division out of London, Fabrizio Luna has become a well-known figure within the outdoor industry.

Fabrizio LunaLuna is based in the Madrid office and is responsible for leading growth and expansion in the European region and globally. In addition to day-to-day functions, Fabrizio will also be responsible for developing WorldCom OOH Content and Smart Alliance companies.

Luna’s addition reinforces Worldcom OOh’s commitment to expanding globally as it continues to strengthen its footprint by generating new business out of Europe.

Worldcom OOH provides  360º OOH media buying solutions on a worldwide basis across all outdoor activities such as: roadside, large format, public transport, underground, train stations, shopping malls, airports, digital screens, as well as cinema and mobile advertising. Worldcom OOH delivers a global service with local execution, offering bespoke automated tools for OOH media planning, campaign deployment and real-time tracking posting for all launched campaigns.

The company has 10 years of experience in the European market, 170+ international clients, 180+ professionals, and 20 offices strategically distributed in 16 countries around the world.

Fabrizio Luna

Smart Alliance, is a company specialized in advertising and experiential activations in airports around the world.

With a global reach and a dedicated focus on Travel Retail and Luxury brands, Smart Alliance is the largest marketer where the local operators are not vendors but partners. The company is the right point of contact helping brands to interact with their airport shoppers.

CAS (Content Advertising Solutions) is specialized in content activation, implementing special campaigns, experiential executions, as well as guiding advertisers to optimize their ad messages, ensuring the right message will be delivered to the right audience.

Flexibility and experience are some of Worldcom OOH’s key features. They offer the company the opportunity to   reinvent itsel by adapting to the needs of advertisers, agencies and embracing the new challenges posed by the evolution of the Out of Home medium.

A pioneer in the use of technological platforms, Worldcom OOH has created and developed several in-house digital tools in order to enrich client servicing, such as automated planning tools, tailor-made inventory selection, support content management, campaign tracking control, as well as a dedicated and personalized client access portal.

With its global coverage and local knowledge, Worldcom OOH provides media planning expertise with fully integrated OOH/DOOH asset solutions, bespoke financial flexibility and an exclusive central point of access delivering outcomes for advertisers around the globe.


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