digital advertising Archives

The Web Is Becoming a Bot-First Environment: Why Intelligent Traffic Management Will Define Digital Performance in 2026

Across the web nearly one in three requests come from bots, according to WP Engine’s 2025 Website Traffic Trends Report. Bot related traffic is growing at a high rate. This evolution marks a turning point: traffic management is no longer a technical optimization but a strategic and financial imperative for web teams preparing for 2026.

Acuity Ads’ Seraj Bharwani Warns Google, YouTube Must Protect Brands With Better Policing of Their Platforms

Machine learning is paving the way to a new, more effective approach for reaching specific cultural audiences and will be a featured topic at Portada Los Angeles on March 15. But digital platforms, like Google and YouTube need to do more to protect brands from inappropriate content, Bharwani says.

Rubicon Project opens office in Latin America, reflecting increased interest for advertising automation

Rubicon Project, which operates an independent real-time trading platforms for digital advertising, is expanding its international operations into Brazil with the opening of an office in São Paulo.