Posts Tagged ‘digital advertising’

digital advertising

Publicis Groupe buys 20% in Matomy

matomy-publicis-groupe-Matomy Media Group Ltd, a global digital performance-based advertising company, has agreed to a strategic partnership with Publicis Groupe through which Publicis Groupe will acquire 20% of Matomy’s shares at a price of 227 pence per share. In addition, Publicis Groupe has been granted an irrevocable option to acquire a further 4.9% of Matomy’s shares.


Programmatic buying: What do the experts say?

Programmatic buying of digital media is a system for placing digital advertising that is gaining ground in the U.S. and is just becoming known in Latin America. What do the experts have to say about it? What are the pros and cons of fully computerized media buying? Will it be used in Latin America? These […]


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Block Chain Poised to Revolutionize Brands’ Connections with Customers

Block Chain Poised to Revolutionize Brands’ Connections with Customers

Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called "smart contracts". Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”

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