The Week in Soccer Marketing

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • LaLigaAccording to Brand Finance, La Liga is Spain’s eighth biggest brand. Using its brand strength score metric, a figure based on calculations regarding emotional connection, financial performance and sustainability, Brand Finance gave La Liga a score of 80.7 out of 100.


  • The US National Women’s Soccer League (NWSL) has locked a deal with Yahoo Sports to stream all its upcoming matches. The agreement will enable viewers based in the US to access every game from the 2019 NWSL season. Games will still be available on and on the NWSL app to fans outside the US.

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  • has become LaLiga’s newest partner, after signing a multi-year partnership. Starting with the 2019/20 season, PUMA will produce the official match ball and other products for all games in Spain’s top-flight leagues: LaLiga Santander and LaLiga 1|2|3.