A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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- Tippit & Moo
The Houston-based advertising agency Tippit & Moo, which provides advertising, marketing and creative services, will handle premier clients such Fiesta Mart, Inc., Sonic Drive-Ins, Gabbanelli Accordions, Michaels Stores, Professional Sports Partners, Universal Technical Institute, InComm, and Zadok Jewelers, among others. Its’ team, led by the recently named General Manager David Flynn will, be in charge of these brands.
Clorox signed an agreement with MLS (Soccer United Marketing) according to which the CPG company will sponsor the U.S. Mens and Women National Soccer Team as well as the Mexican National Soccer Team (FMF).
Mindshare will take over all Volvo’s media duties worldwide. The company will replace Havas Media, which used to handle the automaker’s media buying and planning in Europe and China. Volvo’s goal was to create more collaboration between the US and global marketing teams. Its’ US spending was about US $80 million and US $300 million globally in 2012.
Unilever launched a global Lipton brand Campaign on Oscar Telecast . DDB was in charge of its creation and Mindshare of handling the media.A 60-second spot featuring the Muppets and a new brand slogan—“Be More Tea”—debuted on Sunday night during the ABC broadcast of the annual awards. Unilever had previously released a 90-second teaser ad on YouTube. During the Academy Awards telecast, a Lipton social media command center sent out live tweets. Lipton is planning to double its ad spending this year, increasing it to US $40 million.
- The Milk Processor Education Program
MilkPEP is replacing its 20-year national ad slogan with a new campaign with the tagline “Milk Life.” However, the company will continue to use the Got Milk? tagline. The campaign, which launches this week, was created by Lowe Campbell Ewald, New York.
El Rey will integrate Heineken USA into the channel’s programming during 2014. Financial terms have not yet been disclosed. The deal will begin with appearances of Dos Equis, a Heineken USA beverage imported from Mexico, in episodes of “From Dusk Till Dawn: The Series.” The series, to debut on March 11, is meant to elaborate on the vampire-rich plot of the film that inspired it.Here is the official trailer:
The deal with Heineken USA is the second such agreement with El Rey for 2014.
- Saffron – Christie International
- Jack Daniels –Global
Jack Daniels has launched a US $2.3 million campaign focusing on Frank Sinatra. The whisky brand is marking the run up to the 100th anniversary of the screen legend’s birth with its Sinatra Select campaign from Arnold Worldwide.
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