Troy Aikman, three-time Super Bowl champion and member of the Pro Football Hall of Fame will be featured extensively in Rent-A-Center’s marketing efforts starting in February.
The integrated campaign, created by Rent-A-Center Marketing Alliance partners Launch Agency, RAZOR and Hispanic specialist Co. Jones will include print, broadcast, Web and in-store marketing. OMD Chicago plans and places the broadcast media.
- H&R Block
H&R Block recently launched an ad campaign called "Bien Hecho," which emphasizes getting taxes right. "Bien Hecho" builds on the theme that H&R Block tax professionals are trained and able to help Latino clients find credits and deductions that apply to them.
"The 'Bien Hecho' campaign increases awareness of how H&R Block can help Latino clients and their tax situations in a relevant manner," Luis Altuve, the new Multi-Cultural Vice President said. "In today's economy, our clients need to understand how to get every credit and deduction they're due."
- The Clorox Company
Univision Communications Inc. has partnered with The Clorox Company, to co-develop original content while simultaneously creating an interactive platform through which Latinas can discuss topics relevant to their lives. Based on the insight that much of what a Hispanic woman knows about running her home is learned from her family and social network, “Compartiendo Entre Amigas” (Sharing Among Friends) will encourage and empower women of all ages to share stories that will help improve their everyday lives. The multi-platform deal between The Clorox Company and Univision was negotiated by OMD, along with their agency partners OMD Latino and Alma DDB.
Clorox® Regular-Bleach and Pine-Sol ® Cleaners will be the primary products integrated into content that will run concurrently across the Spanish-language media company’s Univision Network, Univision Radio and Univision.com.
- Wildwoods (NJ) Tourism
Wildwoods Tourism launches new spanish-language website. The website, www.wildwoodsnj.com/bienvenidos-a-Wildwood.cfm, uses the same vibrant colors, eye-catching graphics and flash animation as the English version; however all of the content is in the Spanish language. The Spanish website targets Hispanic Americans. The website content was translated using the Latin American dialect of the Spanish language.
“We expect the new Spanish website to draw more traffic to the Wildwoods website and to increase the number of vacation information requests in 2010 by Hispanic Americans.” said Ben Rose, Director of Marketing and Public Relations for the Greater Wildwoods Tourism Improvement and Development Authority.
Today the Univision channel on YouTube is being launched. Built upon its longstanding partnership with Univision, Kraft Foods has already signed on as exclusive launch sponsor. “We’re thrilled to be the first advertiser to partner with Univision and YouTube for the launch,” said Kelley Woodland, senior director, consumer relationship marketing at Kraft Foods North America. “From everyday dinner to special celebrations, we provide Latin moms with recipe ideas, tips and cooking videos."
Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).