A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
In an effort to provide the Latino communities it serves with access to financial education, Curacao, the largest Hispanic-centric retailer on the West Coast, serving diverse communities in Los Angeles, Las Vegas, Tucson, and Phoenix, is partnering with Operation HOPE Inc., a global financial dignity and economic empowerment nonprofit organization, to provide monthly bilingual in-store classes to help customers learn about credit, budgeting and other topics that will enable them to achieve financial success. The classes will be offered at no cost to participants.Classes will take place at Curacao’s South Gate and Las Vegas stores, located at 8618 Garfield Ave, South Gate, California 90280 and 4300 Meadows Ln, Las Vegas, NV 89107. Curacao is offering a series of four individual bilingual classes covering a range of topics and customers who complete them all will receive a certificate of completion as well as prizes.
Canvas Worldwide has been appointed kitchen appliance maker Breville´s global media AOR following a formal review. The agency will handle all media communications, planning and activation responsibilities across all channels for all Breville’s products.Canvas already handled the U.S. assignment and will now service the account across North America, Europe and Asia Pacific.Breville spends around US$40 million on measured media.
- CELSIUS® drinks
Celsius Holdings, Inc., maker of globally marketed performance CELSIUS® drinks, announced that Target, GNC and 7-Eleven stores, along with Military Exchanges worldwide and top-tier fitness distributors and retailers nationwide, including Gold’s Gym corporate locations, will now sell CELSIUS® Sparkling Kiwi Guava, the newest flavor from its Originals line. The addition of the new SKU in these respective retail stores, fitness clubs and exchanges shines light on the continued growth of CELSIUS’ proven functional beverages and the demand for healthier energy drinks offering vitamins and carbonation without the sugar and calories found in traditional energy drinks.”Our Kiwi Guava SKU was created to proactively target the fast-growing Hispanic Millennial market segment,” said Vanessa Walker, CELSIUS’ EVP Marketing and Innovation. “Millennial Hispanics is a growing consumer market segment that is becoming increasingly focused on health and well-being, and as with any millennial audience, flavor matters.”Sparkling Kiwi Guava is the newest addition to CELSIUS’ Originals line and was launched in April of 2018, becoming the eighth SKU in the Originals line comprised of six sparkling and two non-carbonated flavors.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.
- Northgate Supermarket
Northgate Gonzalez Supermarket — an Anaheim-based chain that essentially created the Latino supermarket business in the United States — wants to transform historic Santa Ana downtown location on 409 E. Fourth Street into a mixed-use development.The company announced that it would transform its Fourth Street spot into “a new mixed‐use residential development featuring high quality residences and public‐serving commercial areas, including a possible restaurant and fresh, urban market.”The market would be about 3,000 square feet — a fifth of its current size.Northgate has six locations in Santa Ana alone, out of 40 total .
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.