The use, or misuse, of Social Media by celebrities was at center stage during the opening panel at #Portada14.

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From Left to Right: Manny Gonzalez, Daniel Villaroel,Marcelo Rodriguez, Chet Fenster.

Manny Gonzalez, Senior Director, Multicultural Moet Hennessy, noted he expects to see many more social media savvy celebrities within the next 5 years.

Marcelo Rodriguez, Managing Partner at Grupo Parada
Marcelo Rodriguez, Managing Partner at Grupo Parada

When asked who they expect to be a major Social Media Star in 5 years Marcelo Rodriguez, Managing Partner at Grupo Parada, predicted that it will be a politician.

 

 

Daniel Villaroel, AVP, Integrated Marketing, Multicultural Maybelline New York
Daniel Villaroel, AVP, Integrated Marketing, Multicultural Maybelline New York

While Daniel Villaroel, AVP, Integrated Marketing, Multicultural Maybelline New York said that a beauty blogger.

Content generation is a big challenge, particularly in the Hispanic marketplace.  The key question is how do you create relevant content that is integrated digitally and with mobile?

The panel was moderated by Chet Fenster, Managing Partner, Director of Content Creation, MEC Entertainment.  Regarding the choice of media partners, Moet Hennessy’s Manny Gonzalez noted that “you need to be very picky, you can never relinquish your role as a brand steward”. He added that “content generation is a big challenge, particularly in the Hispanic marketplace.  The key question is how do you create relevant content that is integrated digitally and with mobile?”

 

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