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  • Agencies’ Dirty Secret INTEGRATION STILL A CHALLENGE: Agencies tout their holistic approaches, but down in the trenches of execution, fragmentation is rife. How this should be changing, particularly in the Hispanic market.
  • TWO TAKES: Gonzalo del Fa, President of Group M Multicultal and Monica Gadsby, CEO Americas, Starcom MediaVest Group
  • NEWS AND TRENDS:Don Francisco says ‘Adios’; Inside Voxxi’s closure: 6 lessons to be learned; Insta- gram video boosts brands’ followers significantly; Hoy Los Angeles introduces new digital platform, SBS and Adsmovil select programmatic partners (page 10).
  • SOUNDING OFF: The Gist of Thought Leader- ship columns by Julie Diaz-Asper, David San- tana, Damián Molina, Patrizio Zanatta, Pierre Chappaz and Kim Xrossing (page 16).
  • RESEARCH: Is there enough integration and collaboration between agencies? Clients don’t think so (page 18).

Portada Issue 59 in digital format

2014_q4

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Portada Staff

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