- MOBILE MOVES OUT OF THE POCKET
Nowhere is mobile marketing more important than in the Hispanic market. Several new technologies are being developed to address challenges marketers face in the still young mobile mar- keting discipline. They include beacons, apps as remote controls for physical experiences, new attribution models for a multiplat-form cookie-less world as well as click-to-call analytics for mobile search. - MARKETER INTERVIEW: Sprint’s Hispanic Marketing Manager Kymber Umaña on the telecommunications company’s multicultural marketing.
- 2015 SOCCER MARKETING GUIDE: A must-have for Sports Marketing Professionals. The Top 2015 Soccer Marketing Properties and how Marketers can benefit from each of them! Ranking of the World’s Top Selling Soccer Clubs, Anatomy of a Soccer Influencer Cam- paign, How Soccer Retail Brands battle battle it out… and much more!
- NEWS AND TRENDS:Agencies expand their expertise by partnering with content marketing firms. FIFA extends World Cup rights for Telemundo and FOX to 2026, But will Qatar 2022 be played in winter? Macy’s adjusts marketing organization to multichannel age; Sprint hopes to catch up to T-Mobile, Verizon and AT&T by cobranding RadioShack stores; MamasLatinas programmatic strategy bets on audience extension and PMPs
Portada Issue 58 in digital format
