E-Commerce is skyrocketing in Latin America as the current pandemic has accelerated digital transformation. This makes the benefits to be reaped from e-commerce investments and e-commerce marketing extremely tantalizing to corporations active in Latin America. To understand how the pandemic has catapulted e-commerce in the region, Portada talked to four Latin American brand marketers from Best Buy, Nestle, Colgate Palmolive, and New York Life who will be participating at our May 19 Portada Live Americas virtual event.
We are very excited to announce Portada Live on October 14. At this exclusive brand decision maker virtual event, senior Brand Marketers will share knowledge about Digital Transformation and Purpose Driven Marketing, the two most salient topics in the current marketing environment challenged by COVID-19 and civil unrest about racism.
Who are brands turning to in order to engage today’s evolving Hispanic audiences? Are Univision and Telemundo still the go-to networks, and how are budget allocations shifting as new platforms and media emerge?
Changing Places LatAm: people change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next
2020 promises to be an exciting year in marketing. We asked brand and media agency executives that are part of the Portada Council System where
Changing Places LatAm: people change positions, get promoted or move to other companies. Portada is here to tell you about it.
Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Portada is thrilled to announce the list of finalists that will yield the winning topics to be addressed at Portada Los Angeles 2020. Council System members will vote for their favorites on November 14.
Portada will host four major events and several Happy Hour & Council Content Choices in 2020 to spur networking and knowledge-sharing in a wide array of brand marketing disciplines. Brand Marketers and Marketing Services Providers who are Portada Council System members will be voting for key speaking topics at Portada events.
Latin American market leaders will discuss the future of marketing technology on October 17 at the beautiful Casa Lamm in Mexico City.