Wavemaker Wins Rappi LatAm Media Account, Viva Aerobus, Cielito Querido Has New Owner & More Sales Leads LatAm

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

  • Rappi

Wavemaker has won the media account for Rappi, the fast-growing online delivery business, after a competitive pitch that also included IPG and Publicis. Wavemaker will be responsible for the strategic media planning and buying for the ecommerce giant which recently achieved unicorn status and is recognized as one of the most innovative organizations in Latin America.The agreement covers all markets where Rappi operates: Argentina, Brazil, Colombia, Chile, Costa Rica, Ecuador, Peru, Mexico and Uruguay. Wavemaker have won the account with a mandate to create both innovative and effective communication to Rappi’s multiple target audiences, continue to massify Rappi’s services and contribute to positioning the business as the one-stop platform for convenience and quality.

  • Viva Aerobus 

Mexican ultra low-cost carrier Viva Aerobus will start seasonal service from Chicago´s O’Hare International Airport to five cities in Mexico beginning December 7, 2019, through January 13, 2020. The new routes include daily service to Guadalajara; 3x weekly service to Morelia and 2x weekly services to Leon, Monterrey and Zacatecas using an Airbus A320 with 180 seats.Viva Aerobus offers 13 years of operating experience, an ultra low-cost business model known for its operating efficiency, a focus on customer service, Mexico’s newest aircraft fleet, and competitively priced flights tailored to each passenger.

  • Grupo Herdez

Grupo Herdez, a Mexico-based company engaged in the food processing sector with more than 1,500 products in more than 40 different categories sold in 17 countries, has acquired Cielito Querido Café coffee chain in a deal valued MXN$280 million(US$14.7 million). Cielito Querido Café has currently 78 sales points and is one of the most well-known brands in Mexico.



  • Nestlé 

Food and nutrition product manufacturer Nestlé has contributed to a fund being raised by Mexico-based venture capital firm Angel Ventures with a US$100m target, Expansión has reported.Founded in 2008, Angel Ventures invests across Mexico, Colombia, Peru and Chile – the four countries that make up the Pacific Alliance trade bloc – in addition to the US.The latest fund will specifically target companies based in Pacific Alliance countries, and intends to back 20 to 25 startups. Angel Ventures’ portfolio already includes mobile card reader developer Clip, beauty product distributor B2Link and airport lift provider Wingz.Fausto Costa, executive president of Nestlé Mexico, said his company is interested in food and beverage startups as well as pet food brands and companies developing innovative food and agriculture technologies.

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