What? Google Sites, driven primarily by video viewing at YouTube.com, ranked first as online video content property in October exceptionally with 164.8 million unique viewers and AOL, Inc. came in #1 in the Top 10 Video Ad Properties.
Why it matters? Video ads accounted for 33.3 percent of all videos viewed and 3.5 percent of all minutes spent viewing video online.
According to comscore, 189 million Americans watched 49.1 billion online content videos in October, while the number of video ad views totaled 24.5 billion.
Other prominent findings from October 2013 include:
- 87.1 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.1 minutes and the average online video ad was 0.4 minutes.
- Video ads accounted for 33.3 percent of all videos viewed and 3.5 percent of all minutes spent viewing video online.
Top 10 Video Content Properties by Unique Viewers
- Google Sites, driven primarily by video viewing at YouTube.com, ranked first as online video content property in October exceptionally with 164.8 million unique viewers.
- 70.1 million viewers chose Facebook which ranked second
- AOL, Inc. followed in number with 62.3 million
- NDN ranked #4 with 50.6 million
- And VEVO #5 with 49.6 million.
- Maker Studios Inc debuted in the ranking #10 with 30.5 million unique viewers.
49.1 billion video content views occurred thoughout October with :
- Google Sites generating the highest number at 16.6 billion
- followed by Facebook with 1.4 billion
- and AOL, Inc. with 1.3 billion.
Google Sites had the highest average engagement among the top ten properties.
Top U.S. Online Video Content Properties Ranked by Unique Video Viewers / October 2013
Property | Total Unique Viewers (000) | Videos (000)* | Minutes per Viewer |
---|---|---|---|
Total Internet : Total Audience | 188,976 | 49,080,851 | 1,330.1 |
Google Sites | 164,819 | 16,595,857 | 506.5 |
70,055 | 1,365,771 | 33.5 | |
AOL, Inc. | 62,273 | 1,276,425 | 79.5 |
NDN | 50,555 | 603,047 | 86.9 |
VEVO | 49,608 | 650,227 | 42.5 |
Amazon Sites | 44,287 | 191,849 | 25.6 |
Yahoo Sites | 42,334 | 357,063 | 69.5 |
Microsoft Sites | 38,895 | 697,377 | 49.6 |
Vimeo | 32,851 | 131,600 | 31.1 |
Maker Studios Inc. | 30,475 | 517,104 | 62.7 |
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.Source: comScore Video Metrix .Content Videos Only (Ad Videos Not Included)
Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed/October 2013
Top 10 Video Ad Properties by Video Ads Viewed
More than 24.5 billion video ads were viewed in October by Americans, with:
- AOL, Inc. sustaining the #1 position with 4 billion ad impressions.
- Google Sites came in second with 3.6 billion ads
- followed by BrightRoll Platform with 2.6 billion
- LiveRail.com with 2.5 billion
- TubeMogul Video Ad Platform with 2 billion.
9.2 billion minutes was the Time spent watching video ads, with :
- AOL, Inc. conveying the highest duration of video ads at 1.8 billion minutes.
Video ads reached 56 percent of the total U.S. population an average of 141 times during the month, with :
- Hulu delivering the highest frequency of video ads to its viewers with an average of 81.
Property | Video Ads (000) | Total Ad Minutes (MM) | Frequency (Ads per Viewer) | % Reach Total U.S. Population |
---|---|---|---|---|
Total Internet : Total Audience | 24,489,895 | 9,200 | 141.2 | 56.0 |
AOL, Inc. (including Adap.tv) | 4,008,110 | 1,838 | 25.9 | 49.8 |
Google Sites | 3,588,124 | 371 | 31.2 | 37.1 |
BrightRoll Platform | 2,609,688 | 1,253 | 15.5 | 54.3 |
LIVERAIL.COM | 2,524,323 | 993 | 23.0 | 35.4 |
TubeMogul Video Ad Platform | 2,028,732 | 592 | 21.1 | 31.0 |
SpotXchange Video Ad Marketplace | 1,874,696 | 629 | 17.0 | 35.6 |
Specific Media | 1,492,130 | 583 | 13.7 | 35.0 |
Hulu | 1,415,577 | 571 | 80.7 | 5.7 |
Tremor Video | 799,983 | 336 | 10.6 | 24.3 |
NDN | 651,262 | 209 | 13.8 | 15.2 |
comScore Video Metrix .Content Videos Only (Ad Videos Not Included)
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.**Indicates video ad network
†Indicates video ad exchange/DSP/SSP
Source: comScore Video Metrix.Ad Videos Only (Content Videos Not Included)
Top YouTube Partner Channels Ranked by Unique Video Viewers/October 2013
Video music channel VEVO sustained the top position in the Top 10 Youtube parter channel ranking with 47.8 million viewers in October
- Fullscreen rose #2 spot with 31.5 million unique viewers
- Maker Studios Inc. followed with 30.5 million
- Warner Music came in #$ with 26.1 million
- ZEFR #5 with 23.7 million.
Maker Studios Inc. proved the highest engagement (63 minutes per viewer), followed by VEVO (41 minutes per viewer).
VEVO achieved the greatest number of videos (621 million)
- followed by Maker Studios Inc. (517 million)
- Fullscreen (335 million).
Property | Total Unique Viewers (000) | Videos (000) | Minutes per Viewer |
---|---|---|---|
VEVO @ YouTube | 47,832 | 620,949 | 41.4 |
Fullscreen @ YouTube | 31,510 | 335,127 | 33.8 |
Maker Studios Inc. @ YouTube | 30,475 | 517,003 | 62.7 |
Warner Music @ YouTube | 26,128 | 157,738 | 17.8 |
ZEFR @ YouTube | 23,678 | 117,079 | 13.1 |
The Orchard @ YouTube | 22,125 | 90,037 | 10.8 |
Crackle Media @ YouTube | 20,804 | 54,124 | 4.8 |
rumblefish @ YouTube | 19,653 | 52,254 | 7.2 |
UMG @ YouTube | 17,849 | 63,577 | 9.8 |
BroadbandTV @ YouTube | 16,546 | 160,745 | 32.4 |