Toyota Driving Latino Culture Forward Through Music, Cardenas Westward Expansion & More Sales Leads

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads US editions, click here.

  • Toyota

Toyota drove culture forward throughout 2019 for thousands of passionate guests during some of the year’s hottest music festivals. Partnering with the freshest talent in the Latin music scene, Toyota’s Music Den and overall Música experience brought music and art together in a space where music aficionados across the country celebrated culture. Through the hashtag #MásLoud, festival goers shared how they stand out and express pride in their heritage. Toyota capped its 2019 festival season as the official automotive sponsor of the third annual Tropicalia Festival, held November 9-10 in Pomona, California. Toyota’s branded stage featured an impressive lineup of artists throughout the weekend.At each of the year’s festivals. At each of the year’s festivals, the Toyota Música interactive area highlighted vehicle activations featuring the all-new 2020 Toyota Corolla sedan (at Tropicalia; 2019 model at other festivals) and the all-new 2019 Toyota RAV4. Socially-shareable activities and cool giveaways enhanced the fan experience, which emphasized the evolution of culture through music, art and self-expression.

  • Cardenas Markets

Latino-themed supermarket chain Cardenas Markets is setting out on a westward expansion with the opening of a Whittier location next spring.Cardenas Markets, which currently operates 59 stores, has never had a location west of Pomona. The store will employ about 120 people. In May, the company announced it would open locations in Victorville, Concord, Tucson and Las Vegas before the end of this year, and in Montclair in 2020. The Las Vegas store will be Cardenas’ fifth in that city. The move to Los Angeles and Orange counties represents a significant acceleration to that expansion.The announcement of Cardenas’ move westward comes as also Latino supermarket chain Northgate Gonzalez Markets moves east with a new store coming Riverside, its first Inland Empire location. All of Northgate’s 40 stores are in Los Angeles, Orange and San Diego counties.

  • Wells Fargo

The Wells Fargo Foundation has made a historic US$10 million grant to NALCAB — National Association for Latino Community Asset Builders — to support growth-oriented lending to minority-owned businesses nationwide through a network of Latino-led nonprofit business lenders. The new Acceso Loan Fund is designed to help diverse entrepreneurs scale to a greater size — expanding their revenue, impact on the economy and ability to provide jobs.By sharing the grant funds equally, NALCAB, LiftFund and each of ten other CDFI (Community Development Financial Institutions) partners in the NALCAB network will be co-owners of the fund. The Acceso Loan Fund will provide small business loans in the range of US$50,000–$500,000.The U.S. Latino Entrepreneurship Gap Report published by the Stanford Graduate School of Business’ State of Latino Entrepreneurship Initiative identifies scaling, not start up, as the primary challenge for Latino-owned businesses.

2019/2020 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at [email protected].

  •  Xoom

Xoom, PayPal’s international money transfer service, rolled out the ability for customers to send money to recipients in the U.S. for the first time. Through strategic alliances with Walmart and Ria, Americans can now use Xoom to send money fast for cash pick-up typically in minutes at nearly 5,000 locations across the country.Xoom’s services potentially benefit more than 44 million foreign-born people in the U.S.1 who send remittances to family and friends in their home countries. With the introduction of domestic money transfer services, Xoom will now serve even more customers, including more than half of Americans who make domestic person-to-person (P2P) payments2. Using Xoom’s mobile app or website, consumers will have the ability to send money quickly and securely for cash pick-up at any Walmart or Ria-owned store in the U.S. A pioneer in digital remittances, Xoom is a fast way to securely send money, pay bills and reload phones for loved ones in over 160 countries globally.

  • Groupe Renault

Teads, the global media platform, announced a global partnership with GROUPE RENAULT via OMD to deliver full funnel video and viewable display advertising solutions across the single-point of access to the world’s most iconic and trusted media brands reaching 1.5 billion unique users every month. In digital advertising, creativity accounts for up to two thirds of brand impact so Teads will help GROUPE RENAULT via OMD to develop content that breaks through the noise by creating memorable brand experiences for its audience. By working with the Teads Studio – Teads’ integrated creative and data platform – Renault via OMD will be able to bring together media, creativity and technology to create beautiful, data-powered, interactive, video and display ads that work across any device and deliver true business results.Teads’ partnership with GROUPE RENAULT will offer a new way to support their quality advertising campaigns. The alliance enables mass reach, brand-safe, fraud-free and highly viewable inventory in top quality publishers. Thanks to this partnership the automotive group will scale their advertising contents to increase awareness, consideration and action along the entire marketing funnel

p class=”notice two”>Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.