Teads, The Global Media Platform, unveiled the latest news that it reaches nearly 2 billion people worldwide in the most premium digital environments, through global partnerships. It also unveiled a newly signed partnership with NewsGuard as part of its ongoing drive to support quality journalism and ensure brand safety from misinformation and false news. The announcements were made during the inaugural ‘Teads Partner Day for Publishers’, a global virtual event that brought together more than 1,000 leaders in digital publishing and trade journalists.
Among the main innovations the company announced were its updates for publishers around the cookieless future, promising no drop in audience targeting accuracy and effectiveness whilst adapting to the browser and regulatory changes. Teads’ market-leading approach helps publishers to fully leverage their advantage when it comes to targeting in a cookieless world; making the most of their 1st party data and user reading habits as well as a nuanced approach to contextual targeting, only available within text environments.
In addition, it was announced that publishers would now be able to tap into Teads’ Predictive AI for the first time, via the Teads For Publishers Suite. The AI leverages hundreds of data points on each advertising opportunity to deliver the most promising outcome for advertisers. This means that publishers can sell viewable impressions, completed views, or even clicks to maximize revenue and limit inventory waste, delivering up to 60% inventory savings.
Teads also announces today a new partnership with NewsGuard, an organization that, deploys trained journalists to rate and review the worlds’ news sites for trustworthiness and transparency. The integration means that NewsGuard is now part of Teads’ publisher vetting and auditing process, both at the onboarding stage and as an ongoing benchmark for quality. This aligns with the company’s policy to Advertise Responsibly, enabling brands to deliver business results whilst doing so in environments that are free from disinformation, fraud, and hate speech.
“As the commercial arm of the BBC, we work with partners that understand and respect our values. But who are also compliant, market-leading, and work with us to build trust and a long-term relationship that’s mutually beneficial. There are four parts of our relationship with Teads that outline why we chose to build a strategic, exclusive global partnership. We identified Teads as a market leader in terms of an advertising format that we want to offer our audiences and customers. We seek partners that pass and uphold, our incredibly stringent checks and balances, ensuring brand safety. And through Teads Studio, offer a compelling creative product that helps brings video alive for many advertisers and brands.
Additionally, Teads works hard to remain ahead of the curve in terms of product and partner needs and by doing so remain relevant in an ever-changing digital landscape
Finally, as we enter the fifth year of our partnership, Teads continues to represent an important part of our offer to market”
Errol Baran, SVP, Business Development & Innovation – Global Advertising & StoryWorks, BBC Global News
Michelle Devine, VP, Programmatic & Commerce Partnerships, BuzzFeed
Akane Takahashi, General Manager, Digital Business, Hearst Fujingaho Japan
Nicolas Pegoraro, Director Yield Management, and Digital Ad Operations, Le Point
Carter Stone, VP Business Development, NewsGuard
