AKA NYC Named The Met´s New AOR, The Carlyle Group to Acquire Goya Foods? and More Sales Leads

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads US editions, click here.

  • The Metropolitan Museum of Art

The Metropolitan Museum of Art has appointed AKA NYC as its new agency of record, following a review. AKA NYC will handle creative as well as media buying and planning. Incumbent agency LaPlaca Cohen defended in the review.AKA NYC client roster includes Broadway productions such as Harry Potter and Cursed Child, Fleabag, Anastasia and Matilda as well as the New York Botanical Garden, the Metropolitan Opera, the YMCA of New York City and Hudson Yards’ Edge observation deck.


  • H&M USA

To further engage with the local community, H&M USA is thrilled to now offer customers the opportunity to enjoy the brand’s website in a way that speaks directly to them. Now with a simple click, any US based customer has the option to use all existing H&M website services in Spanish. Offering HM.com in Spanish is a perfect example of how the brand is looking to connect with all existing and future fashion fans. Customers can now shop in the language of their choice.The H&M brand currently operates in 50 online markets, in 20 respective languages.Customers are also encouraged to sign up for the H&M Member loyalty program, to receive rewards, personalized offers, access to exclusive events and services as well as opportunities to earn points.

  • Solstice Studios

Solstice Studios, a Los Angeles based independent movie studio that develops, fully finances, produces, sells internationally and distributes wide-release feature films in the U.S, has elected independent media agency Crossmedia Inc. as its first agency of record. Unhinged, opening August 28, 2020, will be the studio’s first film and the agency’s first campaign.  The film stars Academy Award-winner Russell Crowe and Caren Pistorius and is directed by Derrick Borte.It is a significant win for the nearly 20-year-old New York City-based agency, which opened an office in Philadelphia in 2011 and expanded to LA in 2012. Solstice awarded the business to Crossmedia LA after a rigorous review process that included a long and diverse list of agencies.

  • Chipotle

This year, to truly get into spooky season, Chipotle Mexican Grill is launching a TikTok Transformation contest, #Boorito. TikTok users can participate by posting a TikTok video featuring their festive before and after Halloween transformations. The top five submissions using the hashtag #Boorito that receive the most likes will win free burritos for a year. Popular creators participating include Zach King and Brittany Broski. For an extra treat, customers who sign up for Chipotle Rewards will receive free chips and guac after their first purchase. US$5.00 minimum purchase and presentation of valid Chipotle Rewards account is required. The Boorito deal is for in-restaurant orders only; excludes online, mobile, catering and delivery orders. Valid in all US and Canada restaurants. No purchase is necessary to enter or win the TikTok #Boorito Transformation Contest. Each entry must include the hashtags #Boorito and #Contest. Limit one entry per person. Void where prohibited.  See Official Rules at chipotle.com/Halloween.

2019/2020 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at [email protected].

  • Goya Foods

Hispanic food company Goya Foods is said to be in late-stage talks to sell a majority stake to The Carlyle Group in a deal that would value the food giant at roughly US$3.5 billion, The New York Post reported. This is the second time, in less than five months, that the possible sale of Goya Foods has been reported. However, Goya Foods CEO and President Bob Unanue stated the company “is not for sale,” according to ROI-NJ. The food company is owned by the Unanue family.Despite Goya’s CEO´s statements, CNBC reported that Goldman Sachs had sent financial materials to private equity firms, something that companies do not usually do for estate planning purposes.As the exploratory sales process continued, the New York Post adds, Unanue also made clear its desire to maintain control of the fourth-generation family business, even in the case of a sale that leaves private equity companies as the only logical buyers.The plan is for Unanue to remain CEO after the buyout, according to The New York Post.

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.